Bayer Consumer Health
We were asked by the team designing the inaugural Bayer Innovation Week to design and delivery an ideation and rapid prototyping masterclass. This session would be one of the key pieces of inspiring and interactive content aimed at showcasing new approaches to innovation, and how developing new skills can help drive improved product delivery.
The team was interested in a hands-on workshop where ideation and rapid prototyping techniques (among other methods and tools) were put into practice on live challenges set by internal teams.
What we did
Our workshop design team worked with the Bayer Consumer Care team to co-design a bespoke masterclass that covered business modeling, identification of target user audience, user stories (to help define success) and a series of ideation exercises. Once each team narrowed down to one solution to move forward with, the concept of rapid prototyping was introduced. Teams then worked collaboratively to sketch our their concepts, get feedback from other Bayer team members and then further refine their solutions.
The workshop was designed so that the learnings from the course would be applied immediately live project brief, which were provided by two internal teams. To define the briefs that would be used during the masterclass, the Experience Haus design team worked with stakeholders from two teams – the briefs included an overview of the problem faced by users, the challenges faced by both users and the brand itself and desired success metrics. They were supported by brand guidelines and useful research that was deemed relevant and useful for the masterclass teams to review while the session was ongoing.