How to Create Powerful Personas: FREE Design Taster Session

Personas are one of the most famous and well recognised tools in design – but they are often done badly. 

A victim of their own success, millions of people around the world now create them without really understanding the benefits of doing so, or even how to do it properly – diluting their value and resigning them to a mere box ticking exercise. 

However, when done well personas remain an incredibly important and powerful part of the design process. They are the foundations upon which the rest of the house is built. 

But do you know how to build powerful personas? Ones that deliver value for years to the entire organisation, not just minutes in the boardroom.

Join us for an introductory session where we’ll discuss:

• • The purpose and value of personas
  • The 7 different types
  • Where they sit in the process
  • The Haus persona template (free tool to download)
  • A step-by-step guide to doing it yourself

We’ll even co-create a persona with you as part of a live workshop activity!