An Introduction to Product Marketing

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An Introduction to Product Marketing


The role of a product marketing manager is to act as a glue between marketing and product teams. But navigating the ambiguity between two very different goals is never easy. In this evening workshop you will be introduced to some product marketing basics to make product marketing a cross-functional powerhouse for your business.

Learn how to coordinate a product marketing launch to drive leads, sales and customer retention. Develop messaging and positioning frameworks that make your product stand out and win sales. Learn the importance of high-converting content that aligns messaging with customer needs and values.

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About the Instructor

Raquel Soares is a tech marketer who has worked in various marketing functions, from digital, international to product marketing. Her expertise lies marketing B2B tech products and services, having worked previously for Stack Overflow and currently at GoCardless. Raquel is passionate about storytelling, especially when it comes to marketing products that solve real problems.


This workshop will take place online. An access link will be sent to you via email one day before the event.

Please check your spam and junk folder and raise any concerns to

Who is this for and why should you attend?

The course is perfect for anyone who is looking to add digital product design skills to their existing skillset.

Previous students include account managers, front-end developers, graphic designers and brand consultants.

Although there are no pre-requisites to take the course, having a keen interest in design definitely helps. There is no need to have any knowledge of particular software as you will be taught everything along the way.

What is Experience Haus?

Experience Haus provides applied learning and hands-on courses for organisations and individuals covering an abundance of different digital expertise. They offer practitioner taught skills training across design and innovation, marketing and growth and personal and professional development.

Crucially, the company goes above and beyond the purely technical and hopes to uncover the black holes in business. The company’s offering of events, part-time courses (pairing students with start-ups), hands-on workshops and bespoke programming intends to bridge the gap between economical and accessible learning for the curious.