Creative Strategy: An Introduction

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creative strategy workshop

Creative Strategy: An Introduction


Master the fundamentals of creative planning in this two-hour crash course.

Covering the insights, thinking and ideas behind some of the world’s most loved campaigns. Plus some top tips, tricks and techniques to get you on the road to Cannes.

Some key questions we’ll answer:

What is creative planning? Some definitions, guidance and mythbusting.

How does it fit in to the wider creative development process?

Who pioneered it and why?

How does it work? What are the key steps? And WTF is an insight / proposition?

What does good (and bad) look like?

What does a typical day look like for the creative strategist?

How do I go about getting a job?

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About the Instructor

Joseph Morgan is a highly-experienced Head of Planning with over 18 years in industry. Working in everything from brand, advertising, content and CRM to media, social, design and digital.

Having worked at some of the world’s most successful agency networks and independents, his past clients include BT, Ford, Unilever, Microsoft, Nestlé, Virgin Media, Kellogg’s, UNICEF, HSBC, The World Economic Forum, O2 and Birds Eye.

Joseph’s most recent accolade was a Gold DMA for his work with Microsoft, but he has also won high praise for his contributions to marketing perspective and theory. Having been awarded the coveted WPP Essay Prize for Strategy and published in The Drum, Campaign, Marketing Magazine and The Journal of Brand Management.


This workshop will take place online. An access link will be sent to you via email one day before the event.

Please check your spam and junk folder and raise any concerns to

Who is this for and why should you attend?

The course is perfect for anyone who is looking to add marketing and creative thinking skills to their existing skillset.

Previous students include marketeers, account managers, designers and brand consultants.

Although there are no pre-requisites to take the course, having a keen interest in creativity, marketing and design definitely helps.

What is Experience Haus?

Experience Haus provides applied learning and hands-on courses for organisations and individuals covering an abundance of different digital expertise. They offer practitioner taught skills training across design and innovation, marketing and growth and personal and professional development.

Crucially, the company goes above and beyond the purely technical and hopes to uncover the black holes in business. The company’s offering of events, part-time courses (pairing students with start-ups), hands-on workshops and bespoke programming intends to bridge the gap between economical and accessible learning for the curious.