Personas are one of the most famous and well recognised tools in design – but they are often done badly.
A victim of their own success, millions of people around the world now create them without really understanding the benefits of doing so, or even how to do it properly – diluting their value and resigning them to a mere box ticking exercise.
However, when done well personas remain an incredibly important and powerful part of the design process. They are the foundations upon which the rest of the house is built.
But do you know how to build powerful personas? Ones that deliver value for years to the entire organisation, not just minutes in the boardroom.
Join us for an introductory session where we’ll discuss:
We’ll even co-create a persona with you as part of a live workshop activity!
Amit is a Toronto-born product designer/manager, now living in London, United Kingdom. He is the founder and currently Creative Director of Experience Haus.
Amit has worked in product management and product design roles across many industries and in various sizes of companies, from startups (in sectors such as media, fin-tech and healthcare) to industry leading companies such as Scotiabank, Laing O’Rourke, and both Crossrail (Europe’s largest construction project) and Crossrail 2.
Additionally, he has lectured, facilitated workshops and given talks at a wide range of companies and organisations around the world including: OVO Energy, John Lewis, The Economist, University of Westminster, and London Business School.
This taster session will take place online. An access link will be sent to you via email one day before the event.
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This workshop is perfect for anyone intrigued by the design process.
Previous students include account managers, front-end developers, graphic designers and brand consultants.
Dedicated to delivering digital skills education and spaces for self-improvement, Experience Haus provides applied learning courses for organisations and individuals covering an abundance of different digital expertise. We aim to bridge the gap between ambition and education with design and digital skills, a hands-on mentality and curious minds.
Our range of part-time and intensive courses are taught by top practitioners. Update or refresh your current skill set. Whether it is design, development or strategy, our courses will ensure you are equipped with the latest tools and skills.
Crucially, we go above and beyond the purely technical and hopes to uncover the black holes in business. Our offering of events, part-time courses (pairing students with start-ups), hands-on workshops and bespoke programming intends to bridge the gap between economical and accessible learning for the curious.