Personas are one of the most famous and well recognised tools in design – but they are often done badly.
A victim of their own success, millions of people around the world now create them without really understanding the benefits of doing so, or even how to do it properly – diluting their value and resigning them to a mere box ticking exercise.
However, when done well personas remain an incredibly important and powerful part of the design process. They are the foundations upon which the rest of the house is built.
But do you know how to build powerful personas? Ones that deliver value for years to the entire organisation, not just minutes in the boardroom.
Join us for an introductory session where we’ll discuss:
We’ll even co-create a persona with you as part of a live workshop activity!
Joe is an Ex-Head of Strategy, UX and Service Design with over 18 years experience: 8 running his own music publishing business and 10 working across a number of large agency networks and smaller independent boutique shops.
His knowledge and expertise span the entire gamut of marketing disciplines, from brand, advertising, content and CRM to media, social, design and digital transformation. This, coupled with his wide-ranging sector expertise – including retail, fashion, FMCG, automotive, hospitality, luxury, telecommunications, not-for-profit, consumer electronics, technology, arts, healthcare and pharmaceuticals – makes him a much sought after consultant to some of the world’s most successful and ambitious firms.
This taster session will take place online. An access link will be sent to you via email one day before the event.
Please check your spam and junk folder and raise any concerns to firstname.lastname@example.org.
This workshop is perfect for anyone intrigued by the design process.
Previous students include account managers, front-end developers, graphic designers and brand consultants.
Dedicated to delivering digital skills education and spaces for self-improvement, Experience Haus provides applied learning courses for organisations and individuals covering an abundance of different digital expertise. We aim to bridge the gap between ambition and education with design and digital skills, a hands-on mentality and curious minds.
Our range of part-time and intensive courses are taught by top practitioners. Update or refresh your current skill set. Whether it is design, development or strategy, our courses will ensure you are equipped with the latest tools and skills.
Crucially, we go above and beyond the purely technical and hopes to uncover the black holes in business. Our offering of events, part-time courses (pairing students with start-ups), hands-on workshops and bespoke programming intends to bridge the gap between economical and accessible learning for the curious.