Personas are one of the most famous and well recognised tools in design – but they are often done badly.
A victim of their own success, millions of people around the world now create them without really understanding the benefits of doing so, or even how to do it properly – diluting their value and resigning them to a mere box ticking exercise.
However, when done well personas remain an incredibly important and powerful part of the design process. They are the foundations upon which the rest of the house is built.
But do you know how to build powerful personas? Ones that deliver value for years to the entire organisation, not just minutes in the boardroom.
Join us for an introductory session where we’ll discuss:
We’ll even co-create a persona with you as part of a live workshop activity!
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This workshop is perfect for anyone intrigued by the design process.
Previous students include account managers, front-end developers, graphic designers and brand consultants.
Our studio is based in one of London’s leading design and branding agencies, Matter of Form.
Students come into class inspired by the highly dynamic creative environment, and are encouraged to talk to agency staff for their own professional development.
Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.
Our quality course design and content is led by experienced design professionals.
They are all equipped with industry experience of helping students to develop their knowledge, improve and prepare them for new opportunities.