Introduction to Service Design

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Introduction to Service Design


In this two hour workshop we’ll cover the basics of Service Design. We’ll explore the building blocks of a service and how they fit together to enable experiences from the perspective of the customers, the staff and the business.

We’ll talk about designing individual touch-points in cross disciplinary teams and how services and products co-exist. We’ll look at some of the key methods and tools that Service Designers use and discuss what skills make a good Service Designer.

The workshop will include best practice examples, practical tips and career advice.

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About the Instructor

Micha Nicheva is a Senior Service Design and Product consultant currently working at Made by Many. She works across end-to-end projects, designing services as well as the systems and products that enable them. Working with clients in the public and private sector, she helps organisations define and deliver better ways of operating and serving their customers.

Some of her recent work includes the Digital Transformation of the Metropolitan Police as well as a range of projects for The MTA in New York, The World Economic Forum, Crossrail, BlackRock, Lloyds Banking Group, SilverRail, Transport for London among others.


This workshop takes place in our studio in Shoreditch, London.

Experience Haus
Unit 4 – Galaxy House
32 Leonard Street

Who is this for and why should you attend?

The course is perfect for anyone who is looking to add digital product design skills to their existing skillset.

Previous students include account managers, front-end developers, graphic designers and brand consultants.

Although there are no pre-requisites to take the course, having a keen interest in design definitely helps. There is no need to have any knowledge of particular software as you will be taught everything along the way.

What is Experience Haus?

Experience Haus provides applied learning and hands-on courses for organisations and individuals covering an abundance of different digital expertise. They offer practitioner taught skills training across design and innovation, marketing and growth and personal and professional development.

Crucially, the company goes above and beyond the purely technical and hopes to uncover the black holes in business. The company’s offering of events, part-time courses (pairing students with start-ups), hands-on workshops and bespoke programming intends to bridge the gap between economical and accessible learning for the curious.