The Fundamentals of Storytelling

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storytelling workshop

The Fundamentals of Storytelling


You can have a great product, the perfect experience, or a great idea, but if you can’t tell people why they should be interested, they won’t be. It’s no longer enough to be able to pull facts and figures together to make your point, you have to be able to tell the story of why anybody should care.

This workshop will look into how stories are structured, the key elements that are involved to keep the attention of an audience, and how you can use this knowledge to tell your story and sell/position your brand or product better.

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About the Instructor

Jon White is a user researcher working at Bookatable by The Fork, a market-leading restaurant booking service. Prior to moving in-house with Bookatable, Jon worked for GfK, a global market research consultancy.

Before that however, Jon trained in the field of classical acting. His experience in empathy, character building, and storytelling permeates through into his new career and by the end of this session Jon will have shared with you “The Fundamentals of Storytelling.”


This workshop will take place online. An access link will be sent to you via email one day before the event.

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Who is this for and why should you attend?

The course is perfect for anyone who is looking to add storytelling and presentation skills to their existing skillset.

Previous students include account managers, product designers, business owners and brand consultants.

Although there are no pre-requisites to take the course, having a keen interest in creativity and design definitely helps.

What is Experience Haus?

Experience Haus provides applied learning and hands-on courses for organisations and individuals covering an abundance of different digital expertise. They offer practitioner taught skills training across design and innovation, marketing and growth and personal and professional development.

Crucially, the company goes above and beyond the purely technical and hopes to uncover the black holes in business. The company’s offering of events, part-time courses (pairing students with start-ups), hands-on workshops and bespoke programming intends to bridge the gap between economical and accessible learning for the curious.