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Digital Marketing inc. Strategy & Execution
- 6 Weeks
- Part-time
- In-Person
Digital Marketing inc. Strategy & Execution
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Book a 1:1 Zoom call with our instructional team.Course overview.
Best of both worlds.
The course will give you not only the depth, substance and rigour of the academic qualification but also the ‘workshop’ vibe you can get from less formal courses.
We fit ourselves in the middle of something that’s fun, collaborative, creative, workshop-orientated, and very thorough as well. You will learn the tools but also the mindset of being a digital marketer.
Build a strategy first.
The course is centered around not just tools and methods, but also understanding the strategy and tactics needed for success.
As you work through the course, you’ll be building a strategy, and then applying methods and tools to your project, with the help of your instructor.
Real-life client projects.
Along the way all of your learnings will be applied to a real-life client project from a local business.
We have an extensive network of startups, small businesses and larger organisations that provide real-life challenges for our students. You will interact with key stakeholders along the way, providing valuable industry experience.
Our alumni have gone on to join some of the most exciting, biggest and best names across various industries.
Learn by Doing.
Our marketing courses focuses on teaching how to approach marketing from a user-centred perspective, ensuring that the needs and preferences of the target audience are taken into account throughout the marketing process. We will cover various digital marketing frameworks along with methodologies and techniques that are commonly used in product design and user research and how these can be applied to the digital marketing field.
You will learn how to conduct user research to gain insights into the target audience, how to create user personas to better understand the target audience, and how to use design thinking principles to develop marketing campaigns that are tailored to the needs and preferences of the target audience.
By the end of the course, participants will have gained a deeper understanding of how to approach digital marketing from a user-centred perspective and will have developed the skills and knowledge necessary to create effective and targeted marketing campaigns that resonate with their target audience.
The course is in-person in our studio in Shoreditch, leading to valuable discussions and face-to-face learning. Classes are held twice a week (from 6:30pm-8:30pm London time) either on Monday and Wednesday evenings, or Tuesday and Thursday evenings, depending on your chosen start date.
Pre-Course Work
- Complete Student Profile
- Warmup tasks and activities
- Suggested reading and videos
- Sign up to student community
Week 1
- Introduction to Digital Marketing
- Understanding Marketing Channels and Frameworks
- Project Brief and Stakeholder Chat
- Situation and Competitor Analysis
Week 2
- Introduction to User Research
- Customer Insights
- Audience Personas
- Value Proposition and Messaging
Week 3
- Sales Funnels (B2C and B2B)
- Setting Objectives
- Marketing Strategy and Tactics
- KPIs
Week 4
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Organic Social
Week 5
- Paid Social
- Influencer Marketing
- Email Marketing
- Storytelling
Week 6
- Analytics
- Reporting
- Industry Tools
- Dashboards
- Client Presentations
Post-Course
- Portfolio Clinics
- Q&A Sessions with Recruiters
- Workshops with Industry Experts
- Career Advice and Support
- Alumni Events
Gain important marketing skills.
Apply learnings onto live client projects.
Over the duration of the course you will work on a live marketing project from a local business - this will provide an end-to-end case study that is perfect for your career growth and development. You can also use this case study in your portfolio and job search. You will be constantly applying the learnings from the course, and you will leave with a framework and best practices to apply to future projects.
Enjoy a workshop-based learning approach
Stakeholder and user research
Get involved in discussions and brainstorming
The Haus Experience
We provide applied learning and hands-on courses for organisations and individuals covering an abundance of different digital expertise.
Based in a global design agency.
Our studio is based in one of London’s leading design and branding agencies, Matter Of Form.
Students come into class inspired by the highly dynamic creative environment, and are able to talk to agency staff as they come and go.
Hands-on & working with real clients.
Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.
Our professional instructors.
Our quality course design and content is led by experienced marketing professionals.
They are all equipped with industry experience of helping students to develop their knowledge, improve and prepare them for new opportunities.
Learn from industry professionals.
Our coaches and instructors have worked with various-sized teams, from small startups, leading agencies through to organisations such as Amazon, John Lewis, Huge, Matter of Form, ustwo and more. You will be learning from the very best in the field.
Antony has over a decade in digital marketing experience. He specialises in paid and organic social, and also focuses on digital marketing infrastructure, user research and content.
He has worked in multidisciplinary teams as a Social Media & Digital Marketer with global agencies (e-comms, tourism, healthcare), in-house and consultant for startups scale ups and mature companies (Fin-tech, SaaS, Tech, CyberSec, Education). His clients include Octopus EV, GoCardless, Guinness, and more.
Admissions Process
Are you eligible? Of course you are.
Our mission is to make our training fully accessible for everyone. So with Haus there is no application process as such, no interview and no waiting to find out if you’ve ‘made the cut’.
There are no prerequisites to take the course, but having a keen interest in marketing definitely helps.
The course is perfect for anyone who is looking to add digital marketing skills to their existing skillset. Previous students include account managers, front-end developers, graphic designers and brand consultants.
There is no need to have any knowledge of particular software as you will be taught everything along the way.
Choose your preferred payment option
Select the course dates that fits best with your schedule
Wait for your course to start!
Course Dates and Fees.
Digital Marketing inc. Strategy & Execution
- 6 weeks
- Part-Time
- Two evenings a week
- In-Person
Pay Now and Save 10%
Mondays & Wednesdays, 6:30pm - 8:30pm (BST)
Spread The Cost
Pay a deposit of £109.50 (inc. VAT) today to secure your space on the course.
Three further payments of £328.50 will be taken via direct debit during the course.
| Deposit Payment | £109.50 |
| 2nd Installment | £328.50 |
| 3rd Installment | £328.50 |
| 4th Installment | £328.50 |
| Total | £1,095.00 |
Mondays & Wednesdays, 6:30pm - 8:30pm (BST)
Apply For An Interest-Free Loan with Knoma
Spread the cost of your course over up to 10 months by applying for an interest-free loan.
Choose whether you would like to pay a deposit, choose the length of repayment and apply.
(Available for UK residents ONLY)
£1,095.00 (inc. VAT)
FAQ
You have questions? We have the answers.
Despite the growing demand for Digital Marketing practitioners, this doesn’t mean it will be easy to immediately land a job. Like all creative fields, it is extremely important to get hands-on experience. This can be done either by joining a course, or even by developing your own marketing challenges. A good task to set yourself is to re-design a marketing campaign that really frustrates you. With an increasingly competitive market, it’s important that you stand out from the crowd and maximise your chances of success. At Experience Haus you can book in a 1:1 call with one of our instructors to discuss our course in more detail, and how it might help you on your Digital Marketing journey.
No, our courses are open to anyone. Whilst some of our students have studied or worked in design or marketing related fields, many have very little experience (if any). We’ve had everyone from very senior industrial and digital designers with over 10 years’ experience to paramedics, lawyers, police and coffee shop baristas enrol on our courses.
This changes from time to time during the course but at least 2 hours minimum to up to 6 hours maximum during the week.
Yes, during the course you will be assigned to an actual client to work on a real project and at the end you will be presenting this work to your client.
We offer three payment options for all of our courses. You can pay in full and save 10% off the regular price; you can spread the cost by paying in 3 instalments taken during the course; or you can apply for an interest-free loan through our finance partner, Knoma.
If you have taken any courses with us before, you will save 20% off the regular price.
There isn’t one! To secure your space on a course all you have to do is book via our website or by contacting enrol@experiencehaus.com and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.
We will cover various industry tools (such as SemRush and Google Analytics) that can be used to help you be more productive with your execution but also measure what is working and what isn’t. In terms of weekly work, we will primarily will use Figjam because it is one of the most intuitive, collaborative and inclusive whiteboarding tools available. Students can easily share their work and co-create on the same workspaces through their web browser in real-time, without needing to download an application and suffer compatibility issues. Figjam is also fast-becoming the industry standard and norm – although this changes quickly!
Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.
Provided you give us enough notice, we are happy for you to change courses once you’ve booked.
All students receive a Haus course completion certificate at the end of the course. The course is recognised in regards to Experience Haus being an industry recognised brand.
No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real-life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.