Best Service Design Courses Online in UK | Service Design Training Online

Service Design.

Ever consider how the services you are using on a daily basis are actually designed and executed? On this comprehensive and highly-detailed course, you will learn how to design powerful service experiences across the front and back-stage. Work like a real design team, tackle a live client brief, and be guided through the process by a veteran design lead. Get practical, hands-on experience and build an end-to-end case study for your portfolio.

  • 12 Weeks
  • Part-time
  • Online

Service Design.

Next Start Date: September 19th, 2022

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Course Fee: From £1755

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Course Overview

Best of both worlds.

The course will give you not only the depth, the substance and rigour of the academic qualification, but also the design ‘workshop’ vibe you can get from less formal courses. We fit ourselves in the middle of something that’s fun, collaborative, creative, workshop orientated, but very thorough as well.

Double Diamond Process.

The course is centered around the double diamond process which was created by the British Design Council. As you work through the course, you’ll be taking these different methods and tools and applying them to your project, with the help of your instructor.

Learning the tools, and the mindset.

You will learn all the essential things you need to know as a Service Designer like system thinking, relationship mapping, how to project plan, how to prioritise, and more. You will learn the tools but also the mindset of being a service designer.

Our alumni have gone on to join some of the most exciting, biggest and best names across various industries.

David Robson, Senior Service Designer, FutureGov

Service Design 001 Grad

Cameron Suckling, Junior Service Designer, Hellon

Service Design Online 001 Grad

Ellen Goodman, User Researcher, Open Data Institute

Service Design Online 001 Grad

Course Syllabus / Curriculum

Students will enjoy a mix of lectures and workshop time, where they will get to practice their learnings and apply them to their projects.

Pre-Course Work

  • Complete Student Profile
  • Introduction to Figma

Week 1

  • Design Thinking
  • Defining Service Design
  • Systems Thinking
  • Relationship Maps

Week 2

  • Prioritisation Methods
  • Client Discussion Guide
  • Research Walls

Week 3

  • Research Process
  • Problem Definition & Goals

Week 4

  • Primary Research
  • Quantitative & Qualitative Methods
  • Jobs-To-Be-Done
  • Personas

Week 5

  • Customer Journey & Experience Mapping
  • Design & Methods

Week 6

  • Primary Research Preparation

Week 7

  • Live Research
  • Debrief & Data Synthesis

Week 8

  • Scaling the Wall
  • Co-Creation of Class Project
  • Personas
  • Empathy Maps

Week 9

  • Opportunity Prioritisation
  • Problem Statements
  • Live Client Ideation Workshop
  • Sketching & Storyboarding

Week 10

  • Intro to Prototyping
  • Experiential Prototyping
  • Paper Prototyping for Digital
  • Testing & Iteration

Week 11

  • Live User Testing & Validation
  • Iteration

Week 12

  • Service Blueprint Iteration & Development
  • Implementation & Rollout
  • Course Retrospective

Post-Course Support

  • Portfolio Clinics
  • Q&A Sessions with Recruiters
  • Workshops with Industry Experts
  • Career Advice and Support

Live Client Projects

Real Briefs. Real Users. Real Stakeholders.

Over the duration of the course you will work on a live client project - this will be an end-to-end case study that is perfect for your career growth and development, along with your portfolio. You will be constantly applying the learnings from the course, and you will leave with a framework and best practices to apply on future projects.

London Sport Tech Hub

Dave Robson


Sylvia Wong

Career Colleges Trust

Kyle Soo

The Haus Experience

We provide applied learning and hands-on courses for organisations and individuals covering an abundance of different digital expertise.

Based in a global design agency.

Our studio is based in one of London’s leading design and branding agencies, Matter of Form.

Students come into class inspired by the highly dynamic creative environment, and are able to talk to agency staff as they come and go.

Hands-on & working with real clients.

Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.

Our professional instructors.

Our quality course design and content is led by experienced design professionals.

They are all equipped with industry experience of helping students to develop their knowledge, improve and prepare them for new opportunities.

Hear from our alumni

Real People. Real Companies. We mean it.

The Service Design course was perfect for me. What was so great about it? The chance to work with a live client means you can put theory to practice. The range of modules, from leadership to implementation, cover all bases. The content itself straddles both the academic and practical, when so many other courses are wishy-washy! On top of that, the coaches at EH are second to none. They care. Best decision I ever made.

David Robson | Senior Service Designer, FutureGov

Experience Haus provided a more affordable, dedicated and flexible service design course, with greater levels of engagement through smaller class sizes and project-based work.

Kyle Soo | Partnerships & Product Manager, B Corps UK

Course Instructors

Our instructors have worked with various sized teams, from small startups to leading agencies and organisations such as Amazon, John Lewis, Huge, Matter of Form, ustwo and more. You will be learning from the best in the field.

Joe Morgan

Joe is an Ex-Head of Strategy, UX and Service Design with over 18 years experience: 8 running his own music publishing business and 10 working across a number of large agency networks and smaller independent boutique shops. His knowledge and expertise span the entire gamut of marketing disciplines, from brand, advertising, content and CRM to media, social, design and digital transformation.

Admissions Process

Are you eligible? Of course you are.

Our mission is to make our training fully accessible for everyone. So with Haus there is no application process as such, no interview and no waiting to find out if you’ve ‘made the cut’.

There are no pre-requisites to take the course, but having a keen interest in design definitely helps.

The course is perfect for anyone who is looking to add digital product design skills to their existing skillset. Previous students include account managers, front-end developers, graphic designers and brand consultants.

There is no need to have any knowledge of particular software as you will be taught everything along the way.


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Fees & Finance Options

Service Design.

  • 12 weeks
  • Part-Time
  • Online

Pay Now and Save 10%

Reserve your space today by paying your course fees in full. You will save 10% off the regular price.

Monday and Thursday evenings, 6:30pm - 8:30pm (GMT)

£1755 (inc. VAT)

Spread The Cost

Pay a deposit of £195 (inc. VAT) today to secure your space on the course. Three further payments of £585 will be taken via direct debit during the course.

Monday and Thursday evenings, 6:30pm - 8:30pm (GMT)

Deposit: £195 (inc. VAT)

Apply For An Interest-Free Loan with Knoma

Spread the cost of your course over up to 12 months by applying for an interest-free loan.

Choose whether you would like to pay a deposit, choose the length of repayment and apply.

(Available for UK residents ONLY)

£1950 (inc. VAT)


You have questions? We have the answers.

Despite the demand for Service Designers is growing, this doesn’t mean it will be easy to immediately land a job. Like all design fields, it is extremely important to get hands on experience. This can be done either by joining a course, or even by developing your own design challenges. A good task to set yourself is tore-design a service that really frustrates you. With an increasingly competitive market, it’s important that you stand out from the crowd and maximise your chances of success. At Experience Haus you can book in a 1:1 call with one of our instructors to discuss our course in more detail, and how it might help you on your Service Design journey.

No, our courses are open to anyone. Whilst some of our students have studied or worked in design-related fields, many have very little experience (if any). We’ve had everyone from very senior industrial and digital designers with over 10 years’ experience to paramedics, lawyers, police and coffee shop baristas!

This changes from time to time during the course but at least 2 hours minimum to up to 6 hours maximum during the week.

Yes, during the course you will be assigned to an actual client to work on a real project and at the end you will be presenting this work to your client.

We offer three payment options for all of our courses. You can pay in full and save 10% off the regular price; you can spread the cost by paying in 3 instalments taken during the course; or you can apply for an interest-free loan through our finance partner, Knoma.

If you have taken any courses with us before, you will save 20% off the regular price.

There isn’t one! To secure your space on a course all you have to do is book via our website or by contacting and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.

We primarily use Figma because it is one of the most intuitive, collaborative and inclusive prototyping and design programs available. Students can easily share their work and co-create on the same canvases through their web browser in real-time, without needing to download an application and suffer compatibility issues. Figma is also fast-becoming the industry standard and norm – although this changes quickly!

Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.

Provided you give us enough notice, we are happy for you to change courses once you’ve booked.

All students receive a Haus course completion certificate at the end of the course. The course is recognised in regards to Experience Haus being an industry recognised brand.

No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.

No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.

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