Product Management

£1,800 (inc. VAT)

£180 now, the rest later.

A deposit of £180.00 (inc. VAT) reserves a space with the remainder of the course fees paid in three instalments (via direct debit during the course.)

March 16th, 2020 – May 20th, 2020

Monday and Wednesday evenings, 6:30pm – 8:30pm

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£1,620 (inc. VAT)

Pay now, save 10%

Reserve your space today by paying your course fees in full. You will save ten percent off the regular price.

March 16th, 2020 – May 20th, 2020

Monday and Wednesday evenings, 6:30pm – 8:30pm

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Class Sizes

Each course is limited to 8 students maximum.

Location

The courses take place in our studio in Shoreditch, London.

Experience Haus
Unit 4 – Galaxy House
32 Leonard Street
London
EC2A 4LZ

Other relevant courses.

What does the role entail? What is a typical day in the life of a Product Manager? What do you need to know or do to be a successful Product Manager? Learn essential frameworks and methodologies while working on a real project brief from a local startup.

View Course Syllabus

Role of a Product Manager

• Learn how to be obsessed with optimising a
product to achieve the business goals while maximising return on investment.

• Identify your purpose as a business and what value you bring to your customers.

• Understand what it takes to be the voice of the customer.

Process and Frameworks

• Grasp popular frameworks and methodologies used by product managers to constantly push their products forward.

• Understand different processes and explain key differences (Agile, Lean, Waterfall, etc.)

• Master a complete understanding of the product development lifecycle.

Customer Development

• Understand why frequent interactions potential
customers is the best way to build the best
products.

• Understand how to create a target audience for customer interviews and then apply strategies for finding them.

• Avoid inserting assumptions Into Your research and master how to write open question.

Project Risks

• Understand what project risks exist, the importance of identifying them and how to find ways to reduce them.

• Learn how to explain different types of risks (consumer, competitive, market)

• Learn how to effectively plan for all required people, tools, and services needed to complete projects.

Market Research

• Learn how to review your direct and indirect competitors using popular competitor analysis frameworks.

• Gain valuable and desirable skills in understanding how market positioning works.

• Master the art of identifying new opportunities in this increasingly competitive world.

Business Model Design

• Be able to describe the individual components of a business model and how they all relate to each other.

• Describe different types of business models and popular use cases.

• Learn how to develop your business model around a brand new product idea/concept.

Minimal Viable Product

• Understand how to explain the purpose and process of building an minimal viable product (MVP).

• Identify the various ways you can build and learn from an MVP, through experimentation.

• Grasp how to evolve your MVP further in order to reach product/market fit.

Metrics and KPIs

• Identify the correct KPIs for the different types of products, features and problems you many encounter.

• Review industry tools used by Product Managers to track key metrics.

• Understand the difference between actionable metrics and vanity metrics.

Features and Roadmaps

• Identify product features by starting with a user’s wants and needs to complete a goal.

• Master the process of effectively prioritising a list of features based on value and effort.

• Learn bow an effective product roadmap can help with team alignment, product positioning, resource planning and company vision.

Pricing

• Learn how to describe different pricing approaches that can be used for a new product.

• Gain skills in forecasting demand and revenue for a new product..

• Learn common consumer pricing models and how to test and validate your prices

Stakeholder Management

• Learn valuable project management, collaboration and communication skills.

• Identify the right stakeholders that you need to speak to in order to gain useful insights.

• Learn how to effectively interview key stakeholders by asking good, open questions.

Understanding Technology

• Gain a foundational understanding of how digital products are built.

• Ensure that you are creating something that can realistically be built by understanding the technology layers.

• Learn how to form and build effective relationships with engineers.

Our design studio allows for an open and creative learning environment. Classes are capped at 8 students maximum to allow plenty of mentoring from our instructors.

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Who is this course for?

The course is perfect for anyone who is looking to add core product management skills to their existing skillset, or those looking to refresh current skills.

Previous students include user experience designers, product designers, account managers, front-end developers, graphic designers and brand consultants.

Although there are no pre-requisites to take the course, having a keen interest in design, creativity and strategy definitely helps. There is no need to have any knowledge of particular software as you will be taught everything along the way.

Who will you be learning from?

Our wealth of hands-on workshops and courses aims to connect professionals with current practitioners in the industry culminating our philosophy: learn by doing. We work with an extensive network of 50 hands-on and highly skilled instructors.

Our product and business development workshops have been designed to ensure that attendees are able to apply their learnings right away in their respective jobs and companies. Our instructors have worked with various sized teams, from small startups to leading agencies and organisations such as Amazon, John Lewis, Huge, Matter Of Form, ustwo and more.

You will be learning from the best in the field.

What previous students say about our courses:

Kathryn Samson

Freelance UX Designer

"I wanted to add to my design skill set with UX/UI design capabilities. I absolutely feel like i’ve now got all the tools I need to build my UX/UI design career. Because I’m continuing my work with the startup that I was paired with during the Product Design course, I’ll definitely continue to gain more experience and will also have a real case study for my portfolio."

Naomi Gorlov

UX Designer, BBC

"I really enjoyed collaborating and working with the other people on the course, but most of all I enjoyed getting the opportunity to experience all aspects of a project through working with a real company. I was able to make a real contribution by solving real problems which gave me invaluable experience."

Alvin Chan

UX Designer, Nitro

"Learning the relevant processes like experience mapping, user flows, and applying it to a live brief from a startup was really enjoyable. More often or not, a lot of these vocational courses ask you to apply what you learnt to a theoretical project that came from your own thinking, which frankly, isn’t enough."

The course is perfect for anyone that is looking to product management and ownership skills to their existing creative skillset. Additionally, our partnerships with design recruitment companies can provide a helping hand in finding your next role.

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Upcoming Workshops and Events.

Product Design 101

Our Product Design 101 workshop discusses everything you should think when creating a unique, intuitive and useful digital product. We will cover aspects of both user experience and user interface (UX/UI). We’ll cover the concepts, but also demonstrate the methods and tools designers use daily to push their products forward and make sure they’ll succeed …

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Design Thinking 101

What exactly is “Design Thinking? And why is everyone talking about it? How does it work and what does it entail? In this interactive discussion you will learn how Design Thinking balances the perspectives of business viability, human/user desirability and technical feasibility. Join us as we walk through the increasingly popular framework that professional designers …

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User Experience Design (UX) – One Day Bootcamp

Our User Experience Design (UX) One Day Bootcamp takes our 6-week Part Time User Experience Design Course and brings you the basics, taking you through the design process from start to finish and discussing everything you should think when creating a unique, intuitive and useful product. We will cover aspects of user experience (UX). We’ll cover the …

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