Product Strategy & Management Courses - Experience Haus

Product Strategy & Management Courses

What is Product Strategy and Management?

  • Build Viable Businesses

    Understand how to build business models and unlock revenue streams that will allow your business to succeed

  • Complement your UX & UI skills

    It's one thing to design wonderful and useful experiences, but how do you also consider business viability and technical feasibility as part your design work.

  • Better for your career

    Apply for a wider-ranging set of job roles across product development , with more interesting roles, responsibilities. Perhaps even start your own business!

Our courses

Learn how to balance business viability, human desirability and technical feasibility as part of the approach to building products. Learn what it takes to lead, define and manage a product roll out.

  • 8 Weeks
  • Part-time
  • Online

Who are these courses for?

  • All Skill-Levels

    Small class sizes and 1:1 mentoring mean absolutely anyone can learn. Although there are no pre-requisites to taking our courses, having a keen interest in building digital products or services definitely helps.

  • Career Change & Progression

    From climbing the ladder and upskilling for fun, to a total career change. Every student has their own story and at Experience Haus we aim to unlock your potential.

  • The Next Step

    Once you've mastered the methods and tools required to build great digital experiences, why not take your learning further and see what it takes to define strategy, build a team and manage a product development cycle.

Join our next overview session

Register for the next FREE Product Strategy and Management course overview session and get help choosing the right course for you.

Thursday 08th July, 1:00 PM — 1:30 PM | Online

*required field

What to look for in a Product Strategy & Management course

This product management course is a deep dive into every part of the product manager's role, giving the background, methodology, frameworks needed to make new product development a valuable reality.

Click the tabs below to learn more about what the course covers.

Role of a Product Manager and Stakeholder Management

This introductory section of the course will explain a fundamental understanding of all the product manager role encompasses every stage and person within the team, and how that includes working with and liaising with the product project stakeholders.

Topics covered:

  • Stakeholder management
  • Being the voice of the customer
  • The typical day in the job
  • Collaboration and communication skills
  • Identifying the right stakeholders
  • Stakeholder research

Frameworks & Risks

In this section of the course, the aim is to explain that in the planning process, an understanding of product longevity and risks make for effective planning. How a product manager mitigates risks can help drive product success.

Topics covered:

  • Product development lifecycle
  • Popular frameworks and methodologies
  • Agile, Lean, Waterfall
  • Product and project risks
  • Identifying and mitigating risks
  • Effective project planning

Road to Development

Look at how competitor and market comprehension, through research and analysis, allows product managers to develop the new product in a compelling way and with a clear roadmap.

Topics covered:

  • Direct vs indirect competitors
  • Competitor analysis frameworks.
  • Market positioning
  • Developing personas
  • Conducting user research
  • Finding and developing customers
  • Working with Product/UX designers
  • Writing user stories
  • Feature prioritisation
  • Creating product roadmaps

Business Model & Pricing

Together we’ll look at how putting together the business models for the product development, looking at pricing and how that factors into revenue and the new products value and lifespan.

Topics covered:

  • Understanding business models
  • Lean canvas
  • Developing a new product
  • Pricing approaches
  • Forecasting demand and revenue
  • Popular pricing models

100% Live Workshops

Design is a human-centred, ideas-driven process that requires real-time exploration, collaboration and feedback. This makes it perfectly suited to workshop-style learning, where the opportunity to ask questions, debate ideas, co-create with others, and get live input is plentiful.

Whilst the price and convenience of pre-recorded content may be tempting, it is often a false economy. With students often left alone for long periods of time, they get too distracted, frustrated and confused to achieve their goals, and have to invest in live training anyway.

Real Client Projects

As part of your learning and development you’ll inevitably create fictional project work for your favourite big-name brands. However, a critical part of becoming a design practitioner is managing real clients with very specific objectives, expectations and limited resources. By doing this as part of your course, you’ll not only improve your hard design skills but your soft skills too. Improving your ability to present, rationalise and defend your ideas when interviewing for roles and doing the job.

Team & Technology

An important part of a product manager’s essential skills is how to best work within a team, especially around communication and collaboration with various team members. A crucial element of this is how to best communicate vision and requirements to the technical team – you will learn the ins and outs of the methods, tool, and technologies that are being used today by development teams to help progress software development.

How Haus.
compares

Product Strategy Lifelong 1:1 Mentoring <12 Students 100% Live Sessions Live Client Project Individual Project Work Experience Job Guaranteee Price
Haus UX/UI Placement Programme 8 £7,200
Product Design inc. UX & UI 8 £1,755
UX/UI Online 12 £990
General
Assembly
UX Design Immersive £9,000
UX Design £2,800
Springboard UI/UX Bootcamp(Online) £6,615
Career Foundry UX Design Programme (Online) £4,940
School of UX UX & UI Crash Course £838
HyperIsland User Experience Lab £1,950
UX Academy Beginner UX Design £950

Professional instruction & certification

Work alongside senior industry practitioners from companies such as Amazon, Facebook, Huge, John Lewis, The Economist, Matter Of Form and more.

  • Aditya Tripathi

    Course Instructor

    Company

What our students say about us

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"The Product Management course was brilliant. The instructors were thorough and really took time to help me understand agile processes. Moreover the course helped me fill some holes in my knowledge, which has helped significantly in my current role. Thanks again Experience Haus.”

Lateef Arowolo

Technical Product Owner

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"Everyone was genuinely friendly and open to help answer any questions. The info session I attended gave me a really good understanding of the course and I was hooked since then."

Bridget O'Hare

Product Manager

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"The course structure promising to help learn about end-to-end product lifecycle and we were then able to put the theory into practice through a live project"

Himanshu Gupta

Product Manager

Our alumni join some of the industry’s biggest names

Go on to work at some of the world’s most exciting and prestigious brands, and enjoy a rich career that realises your full potential.

Frequently asked questions

A Product Manager defines the scope of a project and identifies the tasks and deadlines for each team. They are responsible for creating the strategy for a project and bring the team from the initial planning phase up to the final product release.
Like all new careers you want to step into, it is essential you do some reading around the subject - there is no shortage of books or articles out there so spend some time looking around. A Product Manager also has to be a very good listener, so take some time to practice your listening skills with friends, family, co-workers etc. Bring able to prioritise various tasks will be an essential skill to have as a Product Manager so have a look at tasks you're currently working on and have a go at prioritising specific ones. Having UX experience is a necessity as you will need to keep the end user in mind throughout the design and creation process of a new product. Have a portfolio to hand that shows you have the required UX skills. Our Product Strategy & Management course will prepare you for this - get in touch today to discuss this further!
The average salary for a Product Manager is about £55,000 but this all depends on level of experience and type of contract someone is after.
Part-time courses are a fantastic way of getting the ball rolling and getting up-to-speed quickly, conveniently and cost-effectively, but do not contain enough projects, work experience or portfolio development for you to start applying for roles immediately post-graduation. You will have to do this afterwards (with our support of course!).
No, our courses are open to anyone. Whilst some of our students have studied or worked in design-related fields, many have very little experience (if any). We’ve had everyone from very senior industrial and digital designers with over 10 years’ experience to paramedics, lawyers, police and coffee shop baristas!
There isn’t one! We want to help everyone who wants to study Product Strategy & Management do so. To secure your space on a course all you have to do is book via our website or by contacting enrol@experiencehaus.com and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.
Experience Haus is a very well-known provider whose following grows every day. However, it’s important to remember Product Design is not like other industries, where the name of your university or place of education is important to prospective employers. When applying for roles it will be the strength of your portfolio and work experience that differentiates you, not where you studied. The exception being more niche specialisms such as design research, where more formal academic qualifications may be required.
Over the duration of the course you will be working on a live client brief - this will be an end-to-end case study for your portfolio. We advise having at least 3 projects in your portfolio, so by using your learnings from the course you will have the framework to work on other projects with best practises. Once you have a strong portfolio, you will be ready to apply for UI designer roles. Our career advice and portfolio guidance is lifelong so we will be able to support you on the additional projects post the course, interview support and ensure your portfolio is the best showcase of your work.
Whilst these types of courses can be great for light upskilling and getting to grips with the basics, they don’t really give you enough time to apply and practise the learnings – which reduces comprehension and applicability. Where possible, we suggest doing a slighter longer course format that doesn’t pack too much in or leave important stuff out. That said, we do occasionally run more intensive courses, please contact enrol@experiencehaus.com if interested.
Courses can be taken with standard Windows PC or Apple hardware. The only programs that you will almost definitely need to use at some stage are Figma (the main design program we teach), Mural and Zoom. All of which can be run through your internet browser with no need to download their desktop applications unless you want to work offline. Many other programs are discussed throughout our courses, but none are essential.
We primarily use Figma because it is one of the most intuitive, collaborative and inclusive prototyping and design programs available. Students can easily share their work and co-create on the same canvases through their web browser in real-time, without needing to download an application and suffer compatibility issues. Figma is also fast-becoming the industry standard and norm – although this changes quickly! Beyond this, students are able to use whichever software they feel comfortable with, with instructors providing guidance and support on Sketch, InVision, Principle, Axure, Adobe Suite (Photoshop, InDesign, XD etc), Balsamiq and so on, based on individual experience and comfort levels.
Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.
Provided you give us enough notice, we are happy for you to change courses once you've booked.
All our courses start on the date specified on our website.
All students receive a Haus course completion certificate at the end of the course. The course is recognised in regards to Experience Haus being an industry recognised brand.
Once enrolled with us, the support you get is lifelong. We understand you can’t learn everything in a single course, regardless of how long or hard you study. Whether it’s help with a project, feedback on your portfolio, interview practise and preparation, or more general career advice – we'll be here to support you long after you graduate.
The best way to contact your instructor is via Slack - all instructors regularly check their messages and will respond to you ASAP. You can do this via your class channel or in a private message.
No - the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.
There is no deadline for enrolment but in order to avoid disappointment we advise enrolling no later than two weeks prior to the start date.
In certain cases we will offer certain courses at a discounted price.

Upcoming workshops & events

Kickstart Your Career Change With Experience Haus

Kickstart Your Career Change With Experience Haus

Free

What’s the hardest part of becoming a product, UX or UI designer? Getting experience. Our Work Placement Program will get you job ready in just 12 weeks – offering you two months of real industry experience and a month learning the full end-to-end Product Design process at an award-winning design agency. In this 30 minute …

Find out more »
June 21, 2021 1:00 pm - 1:30 pm
The Fundamentals of Becoming a UX/UI Designer

The Fundamentals of Becoming a UX/UI Designer

Free

Immerse yourself in the world of UX/UI Design by joining this 30 minute introductory workshop. Together we will explore: The fundamentals of UX/UI design The various tools and techniques used by UX designers  How to break into UX design We will also give you a short overview of our online User Experience & Interface Design …

Find out more »
June 21, 2021 6:00 pm - 6:30 pm
The Fundamentals of Becoming a Product Manager

The Fundamentals of Becoming a Product Manager

Free

This 30 minute Product Management workshop will explore the important role a Product Manager plays in a team.  What does the role entail?  What is a typical day in the life of a Product Manager?  What do you have to know or do to become a successful Product Manager? The workshop will include best practice …

Find out more »
June 22, 2021 1:00 pm - 1:30 pm

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