Product Strategy & Management

£950 (inc. VAT)

£95 now, the rest later.

A deposit of £95.00 (inc. VAT) reserves a space with the remainder of the course fees paid in two instalments (via direct debit during the course.)

Feb 8th, 2021 – March 31st, 2021

Monday and Wednesday evenings, 6:30pm – 8:30pm (GMT)

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£855 (inc. VAT)

Pay now, save 10%

Reserve your space today by paying your course fees in full. You will save ten percent off the regular price.

Feb 8th, 2021 – March 31st, 2021

Monday and Wednesday evenings, 6:30pm – 8:30pm (GMT)

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Class Sizes

Each course is limited to 12 students.

Location

The course takes place online using:
• Slack (for community discussion)
• Zoom and Mural (for workshops)
• Google Drive (for course materials)

Other relevant courses.

Power-up your product potential.

View Course Syllabus

Role of a Product Manager

• Stakeholder management
• Being the voice of the customer
• The typical day in the job

Process and Frameworks

• Product development lifecycle
• Popular frameworks and methodologies
• Agile, Lean, Waterfall

Customer Development

• Developing personas
• Conducting user research
• Finding and developing customers
• Working with Product/UX designers

Project Risks

• Product and project risks
• Identifying and mitigating risks
• Effective project planning

Market Research

• Direct vs indirect competitors
• Competitor analysis frameworks.
• Market positioning

Business Model Design

• Understanding business models
• Lean canvas
• Developing a new product

Minimal Viable Product

• What is an MVP?
• Learning through experimentation
• Reach product/market fit

Metrics and KPIs

• Identify the correct metrics/KPIs
• Reviewing industry tools
• Actionable metrics vs vanity metrics

Features and Roadmaps

• Writing user stories
• Feature prioritisation
• Creating product roadmaps

Pricing

• Pricing approaches
• Forecasting demand and revenue
• Popular pricing models

Stakeholder Management

• Collaboration and communication skills
• Identifying the right stakeholders
• Stakeholder research

Understanding Technology

• The full stack
• Working with developers
• Technical feasibility

Your future starts here.

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Who is this course for?

The course is perfect for anyone who is looking to add core product strategy & management skills to their existing skillset, or those looking to refresh current skills.

Previous students include UX / UI designers, product managers, entrepreneurs, business analysts, account managers, front-end developers, graphic designers and brand consultants.

Although there are no pre-requisites to take the course, having a keen interest in strategy definitely helps. There is no need to have any knowledge of particular software as you will be taught everything along the way.

Who will you be learning from?

Our wealth of hands-on workshops and courses aims to connect professionals with current practitioners in the industry culminating our philosophy: learn by doing. We work with an extensive network of 50 hands-on and highly skilled instructors.

Our product and business development workshops have been designed to ensure that attendees are able to apply their learnings right away in their respective jobs and companies. Our instructors have worked with various sized teams, from small startups to leading agencies and organisations such as Amazon, John Lewis, Huge, Matter Of Form, ustwo and more. You will be learning from the best in the field.

What previous students say about our courses:

Kathryn Samson

Freelance UX Designer

"I wanted to add to my design skill set with UX/UI design capabilities. I absolutely feel like i’ve now got all the tools I need to build my UX/UI design career. Because I’m continuing my work with the startup that I was paired with during the Product Design course, I’ll definitely continue to gain more experience and will also have a real case study for my portfolio."

Naomi Gorlov

UX Designer, BBC

"I really enjoyed collaborating and working with the other people on the course, but most of all I enjoyed getting the opportunity to experience all aspects of a project through working with a real company. I was able to make a real contribution by solving real problems which gave me invaluable experience."

Alvin Chan

UX Designer, Nitro

"Learning the relevant processes like experience mapping, user flows, and applying it to a live brief from a startup was really enjoyable. More often or not, a lot of these vocational courses ask you to apply what you learnt to a theoretical project that came from your own thinking, which frankly, isn’t enough."

Experience a different type of training.

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