Product Strategy & Management

£950 (inc. VAT)

£95 now, the rest later.

A deposit of £95.00 (inc. VAT) reserves a space with the remainder of the course fees paid in two instalments (via direct debit during the course.)

New dates to be announced soon!
Find out more by emailing us


February 23rd, 2021 – April 15th, 2021

Book now
£855 (inc. VAT)

Pay now, save 10%

Reserve your space today by paying your course fees in full. You will save ten percent off the regular price.

New dates to be announced soon!
Find out more by emailing us


February 23rd, 2021 – April 15th, 2021

Book now

Class Sizes

Each course is limited to 12 students.


The course takes place online using:
• Slack (for community discussion)
• Zoom and Mural (for workshops)
• Google Drive (for course materials)

Other relevant courses.

Power-up your product potential.

View Course Syllabus

Role of a Product Manager

• Stakeholder management
• Being the voice of the customer
• The typical day in the job

Process and Frameworks

• Product development lifecycle
• Popular frameworks and methodologies
• Agile, Lean, Waterfall

Customer Development

• Developing personas
• Conducting user research
• Finding and developing customers
• Working with Product/UX designers

Project Risks

• Product and project risks
• Identifying and mitigating risks
• Effective project planning

Market Research

• Direct vs indirect competitors
• Competitor analysis frameworks.
• Market positioning

Business Model Design

• Understanding business models
• Lean canvas
• Developing a new product

Minimal Viable Product

• What is an MVP?
• Learning through experimentation
• Reach product/market fit

Metrics and KPIs

• Identify the correct metrics/KPIs
• Reviewing industry tools
• Actionable metrics vs vanity metrics

Features and Roadmaps

• Writing user stories
• Feature prioritisation
• Creating product roadmaps


• Pricing approaches
• Forecasting demand and revenue
• Popular pricing models

Stakeholder Management

• Collaboration and communication skills
• Identifying the right stakeholders
• Stakeholder research

Understanding Technology

• The full stack
• Working with developers
• Technical feasibility

Your future starts here.

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Who is this course for?

The course is perfect for anyone who is looking to add core product strategy & management skills to their existing skillset, or those looking to refresh current skills.

Previous students include UX / UI designers, product managers, entrepreneurs, business analysts, account managers, front-end developers, graphic designers and brand consultants.

Although there are no pre-requisites to take the course, having a keen interest in strategy definitely helps. There is no need to have any knowledge of particular software as you will be taught everything along the way.

Who will you be learning from?

Our wealth of hands-on workshops and courses aims to connect professionals with current practitioners in the industry culminating our philosophy: learn by doing. We work with an extensive network of 50 hands-on and highly skilled instructors.

Our product and business development workshops have been designed to ensure that attendees are able to apply their learnings right away in their respective jobs and companies. Our instructors have worked with various sized teams, from small startups to leading agencies and organisations such as Amazon, John Lewis, Huge, Matter Of Form, ustwo and more. You will be learning from the best in the field.

What previous students say about our courses:

Kathryn Samson

Freelance UX Designer

"I wanted to add to my design skill set with UX/UI design capabilities. I absolutely feel like i’ve now got all the tools I need to build my UX/UI design career. Because I’m continuing my work with the startup that I was paired with during the Product Design course, I’ll definitely continue to gain more experience and will also have a real case study for my portfolio."

Naomi Gorlov

UX Designer, BBC

"I really enjoyed collaborating and working with the other people on the course, but most of all I enjoyed getting the opportunity to experience all aspects of a project through working with a real company. I was able to make a real contribution by solving real problems which gave me invaluable experience."

Alvin Chan

UX Designer, Nitro

"Learning the relevant processes like experience mapping, user flows, and applying it to a live brief from a startup was really enjoyable. More often or not, a lot of these vocational courses ask you to apply what you learnt to a theoretical project that came from your own thinking, which frankly, isn’t enough."

Experience a different type of training.

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Upcoming Workshops and Events.

Introduction to Product Design

Our Introduction to Product Design workshop discusses everything you should think when creating a unique, intuitive and useful digital product. We will cover aspects of both user experience and user interface (UX/UI). We’ll cover the concepts, but also demonstrate the methods and tools designers use daily to push their products forward and make sure they’ll …

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Service Design Course Overview

Service Design courses tend to fall into two camps.    Some are too long, academic and disconnected from the real-world – with too much time spent reading weighty textbooks instead of engaging in the design process.    Others are too short, informal and relaxed – full of over-enthusiastic facilitators with a penchant for post-it notes, …

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How to Break Into a Career in UX Design

UX/UI is one of the most in-demand skills. But when it comes to figuring out how to start your career and break into the market – it can be really overwhelming.   – Which course to invest in? – Who to trust? – Where to get real experience? – How to build out your portfolio? …

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