Service Design

£1,950 (inc. VAT)

£195 now, the rest later.

A deposit of £195.00 (inc. VAT) reserves a space with the remainder of the course fees paid in three instalments (via direct debit during the course.)

April 14th, 2020 – July 2nd, 2020

Tuesday and Thursday evenings, 6:30pm – 8:30pm

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£1,755 (inc. VAT)

Pay now, save 10%

Reserve your space today by paying your course fees in full. You will save ten percent off the regular price.

April 14th, 2020 – July 2nd, 2020

Tuesday and Thursday evenings, 6:30pm – 8:30pm

Book now

Class Sizes

Each course is limited to 8 students maximum.


The courses take place in our studio in Shoreditch, London.

Experience Haus
Unit 4 – Galaxy House
32 Leonard Street

Other relevant courses.

Learn the end to end service design process while working on a real project brief from a local business. Gain important and desired design skills and while learning how to craft a service that will work.

View Course Syllabus

Becoming Human-Centred

• Empathy Experiments
• Building EQ
• Empathy Mapping
• Behavioural Science

Thinking in Systems

• Relationship Mapping
• Organisational Design & Culture
• Data,Technology & Stacks
• Creating Meaningful Order

Developing a Creative Mindset

• Lateral Thinking
• Workshop Facilitation
• Co-Design & Collaboration
• Ideation & Brainstorming

Project Planning & Risk

• Agile/Lean/Waterfall
• Feature Prioritisation
• Minimum Viable Services
• Roadmaps & Kanban

Leading into the Unknown

• Stakeholder Management
• Encoding vs Decoding
• Navigating Internal Politics
• Individual Project Teaser

Research Design

• Dissecting a Brief
• Exploration Areas
• Sampling
• Qualitative Methods
• Quantitative Methods

Synthesising Research

• Segmentation
• Personas
• Service Stories

Journey / Experience Mapping

• Pain Intensity Measurement
• User Solutions
• Impact Assessment
• Opportunity Prioritisation
• Service Vision Statement


• Equity & Value
• Key Attributes
• Experience Principles


• Sketching
• Storyboarding
• Wireframing
• Paper, Physical & Digital
• Usability Testing

Process Design

• Swimming & Diving
• Pilot Programmes
• Feature Feasibility
• Business Casing

Service Rollout

• Touchpoint Development
• Signposting, Set Design & Flow
• Communications Design
• Staff Training
• Service Blueprints & Specifications

Our design studio allows for an open and creative learning environment. Classes are capped at 8 students maximum to allow plenty of mentoring from our instructors.

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Who is this course for?

Students come from a wide-range of different backgrounds and for a variety of different reasons.

Because of this there are no entry requirements, just a desire to learn and a can do attitude.

Example attendees include:

• People looking to break into a career in Service Design.
• Those in the service industry who want to improve their services or accelerate their careers.
• Public, private and not-for-profit sector employees for whom service experience or delivery is important.
• Designers, consultants, marketers, strategists, product managers, operations, human resources, logistics, technologists, politicians, front-line service staff to name a few.

Who will you be learning from?

Our wealth of hands-on workshops and courses aims to connect professionals with current practitioners in the industry culminating our philosophy: learn by doing. We work with an extensive network of 50 hands-on and highly skilled instructors.

Our product and business development workshops have been designed to ensure that attendees are able to apply their learnings right away in their respective jobs and companies. Our instructors have worked with various sized teams, from small startups to leading agencies and organisations such as Amazon, John Lewis, Huge, Matter Of Form, ustwo and more. You will be learning from the best in the field.

What previous students say about our courses:

Kathryn Samson

Freelance UX Designer

"I wanted to add to my design skill set with UX/UI design capabilities. I absolutely feel like i’ve now got all the tools I need to build my UX/UI design career. Because I’m continuing my work with the startup that I was paired with during the Product Design course, I’ll definitely continue to gain more experience and will also have a real case study for my portfolio."

Naomi Gorlov

UX Designer, BBC

"I really enjoyed collaborating and working with the other people on the course, but most of all I enjoyed getting the opportunity to experience all aspects of a project through working with a real company. I was able to make a real contribution by solving real problems which gave me invaluable experience."

Alvin Chan

UX Designer, Nitro

"Learning the relevant processes like experience mapping, user flows, and applying it to a live brief from a startup was really enjoyable. More often or not, a lot of these vocational courses ask you to apply what you learnt to a theoretical project that came from your own thinking, which frankly, isn’t enough."

Our partnerships with design recruitment companies provides useful and current industry career advice, portfolio and CV reviews and and a helping hand in finding your next design role.

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Upcoming Workshops and Events.

Product Design 101

Our Product Design 101 workshop discusses everything you should think when creating a unique, intuitive and useful digital product. We will cover aspects of both user experience and user interface (UX/UI). We’ll cover the concepts, but also demonstrate the methods and tools designers use daily to push their products forward and make sure they’ll succeed …

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Design Thinking 101

What exactly is “Design Thinking? And why is everyone talking about it? How does it work and what does it entail? In this interactive discussion you will learn how Design Thinking balances the perspectives of business viability, human/user desirability and technical feasibility. Join us as we walk through the increasingly popular framework that professional designers …

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User Experience Design (UX) – One Day Bootcamp

Our User Experience Design (UX) One Day Bootcamp takes our 6-week Part Time User Experience Design Course and brings you the basics, taking you through the design process from start to finish and discussing everything you should think when creating a unique, intuitive and useful product. We will cover aspects of user experience (UX). We’ll cover the …

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