Service Design

£1,950 (inc. VAT)

£195 now, the rest later.

A deposit of £195.00 (inc. VAT) reserves a space with the remainder of the course fees paid in three instalments (via direct debit during the course.)

Sept 8th, 2020 – Nov 26th, 2020

Tuesday and Thursday evenings, 6:30pm – 8:30pm

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£1,755 (inc. VAT)

Pay now, save 10%

Reserve your space today by paying your course fees in full. You will save ten percent off the regular price.

Sept 8th, 2020 – Nov 26th, 2020

Tuesday and Thursday evenings, 6:30pm – 8:30pm

Book now

Class Sizes

Each course is limited to 8 students maximum.


The courses take place in our studio in Shoreditch, London.

Experience Haus
Unit 4 – Galaxy House
32 Leonard Street

Other relevant courses.

Learn the end to end service design process while working on a real project brief from a local business. Gain important and desired design skills and while learning how to craft a service that will work.

View Course Syllabus

Becoming Human-Centred

• Empathy Experiments
• Building EQ
• Empathy Mapping
• Behavioural Science

Thinking in Systems

• Relationship Mapping
• Organisational Design & Culture
• Data,Technology & Stacks
• Creating Meaningful Order

Developing a Creative Mindset

• Lateral Thinking
• Workshop Facilitation
• Co-Design & Collaboration
• Ideation & Brainstorming

Project Planning & Risk

• Agile/Lean/Waterfall
• Feature Prioritisation
• Minimum Viable Services
• Roadmaps & Kanban

Leading into the Unknown

• Stakeholder Management
• Encoding vs Decoding
• Navigating Internal Politics
• Individual Project Teaser

Research Design

• Dissecting a Brief
• Exploration Areas
• Sampling
• Qualitative Methods
• Quantitative Methods

Synthesising Research

• Segmentation
• Personas
• Service Stories

Journey / Experience Mapping

• Pain Intensity Measurement
• User Solutions
• Impact Assessment
• Opportunity Prioritisation
• Service Vision Statement


• Equity & Value
• Key Attributes
• Experience Principles


• Sketching
• Storyboarding
• Wireframing
• Paper, Physical & Digital
• Usability Testing

Process Design

• Swimming & Diving
• Pilot Programmes
• Feature Feasibility
• Business Casing

Service Rollout

• Touchpoint Development
• Signposting, Set Design & Flow
• Communications Design
• Staff Training
• Service Blueprints & Specifications

Our design studio allows for an open and creative learning environment. Classes are capped at 8 students maximum to allow plenty of mentoring from our instructors.

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Who is this course for?

Students come from a wide-range of different backgrounds and for a variety of different reasons.

Because of this there are no entry requirements, just a desire to learn and a can do attitude.

Example attendees include:

• People looking to break into a career in Service Design.
• Those in the service industry who want to improve their services or accelerate their careers.
• Public, private and not-for-profit sector employees for whom service experience or delivery is important.
• Designers, consultants, marketers, strategists, product managers, operations, human resources, logistics, technologists, politicians, front-line service staff to name a few.

Who will you be learning from?

Our wealth of hands-on workshops and courses aims to connect professionals with current practitioners in the industry culminating our philosophy: learn by doing. We work with an extensive network of 50 hands-on and highly skilled instructors.

Our product and business development workshops have been designed to ensure that attendees are able to apply their learnings right away in their respective jobs and companies. Our instructors have worked with various sized teams, from small startups to leading agencies and organisations such as Amazon, John Lewis, Huge, Matter Of Form, ustwo and more. You will be learning from the best in the field.

What previous students say about our courses:

Kathryn Samson

Freelance UX Designer

"I wanted to add to my design skill set with UX/UI design capabilities. I absolutely feel like i’ve now got all the tools I need to build my UX/UI design career. Because I’m continuing my work with the startup that I was paired with during the Product Design course, I’ll definitely continue to gain more experience and will also have a real case study for my portfolio."

Naomi Gorlov

UX Designer, BBC

"I really enjoyed collaborating and working with the other people on the course, but most of all I enjoyed getting the opportunity to experience all aspects of a project through working with a real company. I was able to make a real contribution by solving real problems which gave me invaluable experience."

Alvin Chan

UX Designer, Nitro

"Learning the relevant processes like experience mapping, user flows, and applying it to a live brief from a startup was really enjoyable. More often or not, a lot of these vocational courses ask you to apply what you learnt to a theoretical project that came from your own thinking, which frankly, isn’t enough."

Our partnerships with design recruitment companies provides useful and current industry career advice, portfolio and CV reviews and and a helping hand in finding your next design role.

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Upcoming Workshops and Events.

Creative Strategy: An Introduction

Master the fundamentals of creative planning in this two-hour crash course. Covering the insights, thinking and ideas behind some of the world’s most loved campaigns. Plus some top tips, tricks and techniques to get you on the road to Cannes. Some key questions we’ll answer: What is creative planning? Some definitions, guidance and mythbusting. How …

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Wireframing & Prototyping with Figma

Come along to learn the fundamentals of wireframing and prototyping with Figma at a beginners/intermediate level. During this workshop, there will be a step by step breakdown of how to navigate Figma to help produce useful wireframes that can be turned into a prototype ready for user testing. You will learn how to design your …

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Service Design OpenHaus (Free Online Info Session)

Our free Service Design OpenHaus is perfect for anyone looking to change careers, add to an existing skill set and or just spend an evening exploring some interesting topics. We’ll discuss the building blocks of a ‘service’ and how they fit together to enable experiences from the perspective of the customers, the staff and the …

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