Books - Product Strategy

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100 Things Every Designer Needs to Know About People

100 Things Every Designer Needs to Know About People

Wednesday 14th February, 2024

We design to elicit responses from people. We want them to buy something, read more, or take action of some...

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Well-Designed: How to Use Empathy to Create Products People Love

Well-Designed: How to Use Empathy to Create Products People Love

Wednesday 14th February, 2024

Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever...

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The Art of Choosing

The Art of Choosing

Wednesday 14th February, 2024

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices...

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The Invisible Gorilla: How Our Intuitions Deceive Us

The Invisible Gorilla: How Our Intuitions Deceive Us

Wednesday 14th February, 2024

If a gorilla suddenly jumped onto a basketball court, you would realize, right? The invisible gorilla is an exciting, entertaining,...

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Psychology for Designers: How to apply psychology to web design and the design process

Psychology for Designers: How to apply psychology to web design and the design process

Wednesday 14th February, 2024

This book shows you how psychological theory can be applied to design. It won’t demand you read every single research...

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The Paradox of Choice: Why More Is Less

The Paradox of Choice: Why More Is Less

Wednesday 14th February, 2024

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing...

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