Universal Principles of Design
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Universal Principles of Design: 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Better Design Decisions

Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice.

Wednesday 14th February, 2024

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The Transformative Power of Multidisciplinary Prototyping in Service Design

The Transformative Power of Multidisciplinary Prototyping in Service Design

Monday 9th December, 2024

Innovation thrives in the spaces between disciplines, where different perspectives collide and transform our understanding of complex challenges. Multidisciplinary prototyping...

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Behavioural Design: The Subtle Art of Shaping Choices

Behavioural Design: The Subtle Art of Shaping Choices

Monday 25th November, 2024

Have you ever wondered why certain apps keep you hooked, or why some designs feel intuitive while others frustrate? The...

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Crafting User Experiences: The Power of Storytelling in UX Design

Crafting User Experiences: The Power of Storytelling in UX Design

Monday 9th September, 2024

Imagine scrolling through an app that feels like it's reading your mind. That's the magic of storytelling in UX design....

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