Product Strategy and Product Management Online Course

Product Strategy & Management

Online (live)
Part Time Course
8 Weeks
twice a week, 6:30pm - 8:30pm

next start date: 22nd October, 2024 - 12th December, 2024

A highly interactive and discussion oriented course, where you will earn the importance of setting business vision and objectives along with the methods and tools Product Managers use daily. Perfect for those looking to add strategy & management to their skillset or seeking new areas of product knowledge. Apply learnings to a strategy challenge from a local startup.

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Have some questions?

Interested in enrolling on a course with us, but need more information? Request a call back from our admissions team.

Who's this for?

For those who want to master their product management skills or pursue a career as a successful product manager / strategist

How long is it?

The course consists of 32 hours of live interactive classes, taught via Zoom

On completion

You'll have the knowledge to set a strategic vision for a product and deliver it to market

Our alumni have gone on to join some of the most exciting, biggest and best names across various industries.



Learn from industry experts

Our courses are all led by experienced design professionals working within the industry.

They are all equipped with industry experience of helping students to develop their knowledge, improve and prepare them for new opportunities.


Real project, real client.

Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.

Working as a team, you will be given a real project brief with a real client to work on. This gives you a taster of the ‘real’ working environment and allows you to build working relationships.


Classes capped at 12 students

Our small class sizes allows the instructor to spend more time with each student discussing key concepts, providing feedback on work, answering specific questions, and sharing the wealth of experience they have to offer.

Benefit from valuable critique as you learn the product development lifecycle, and apply methods, tools, and strategic discussion towards your  group project..

Learn by Doing.

A comprehensive product management courses where students will work on rebuilding an existing business by applying learnings from the course. Work on business strategy, mission setting, understanding risks and constraints, customer analysis, business analysis, stakeholder management, product roadmaps, product delivery methodologies, measuring success, and more. All of the components in the course will come together to help students learn how to build successful product businesses.

Strategy matters, a lot.

Businesses of today are facing unprecedented challenges. They need to carefully balance user experience, with business viability, while ensuring their solutions are technically sound and feasible. All while achieving to well-defined business objectives.

Learn how to shape the roadmaps that will carry a business forward and ensure long-term success with our best online product management courses.

Technical methods and tools.

Not only will we discuss the importance of business vision and objectives, but we will do deep-dives on the product management processes and tools that Product Managers are using to ensure there is continuous delivery and constant product improvement using our product strategy courses.

We will look at delivery frameworks, popular industry tools, how to measure success, and how to figure what to build in the first place.

Master collaborative skills.

An important aspect of a successful product management career is mastering collaboration and facilitation. You will need to bring the entire team along on a journey while ensuring vision is aligned and that everyone is on the same page.

On this product management training course, you will learn how to tackle team challenges, working with stakeholders and preparing for tough conversations.

Classes are held twice a week online, via live Zoom sessions. The course can be taken on either on Monday and Wednesday evenings, or Tuesday and Thursday evenings (from 6:30pm-8:30pm London time), depending on your chosen start date.


Course syllabus

Students will enjoy a mix of lectures and collaborative workshop time, where they will get to practice learnings immediately and apply them to the real-life project.

Download Syllabus
PRE course Work
  • Complete Student Profile
  • Introduction to Figma
  • Sign up to Slack community
  • Pre-course reading



  • Understanding the role of a Product Manager
  • The Product Development Lifecycle
  • Identifying and Managing Risk
  • Course Project Briefing
  • Meeting with Stakeholders



  • Competitive Landscape
  • Competitive Analysis Frameworks
  • Defining Mission and Values
  • Research Methods and Tactics
  • Customer Development
  • Creating Personas and Archetypes
  • Value Proposition



  • Conducting Market Research & Market Analysis
  • What else is out there?
  • Identifying Competitors
  • Understanding and Defining Business Models
  • Business Model and Lean Canvas
  • Pricing and Forecasting



  • Defining the Minimal Viable Product (MVP) and Minimal Desirable Product
  • Branding Strategy
  • The Importance of Measuring Success
  • Objective and Key Results framework
  • Writing User Stories
  • Defining Epics



  • Feature Prioritisation Frameworks
  • Working with Designers
  • Workshop Facilitation
  • Building AI Models
  • AI vs Machine Learning
  • Rapid Prototyping
  • No-Code Frameworks



  • Writing Acceptance Criteria
  • Conducting Usability Testing
  • Prioritising Feedback
  • Project Planning
  • Setting Product Vision
  • Building Product Roadmaps



  • Technology for Product Managers
  • Working with Developers
  • What is the Full Stack?
  • Understanding Agile, Lean, and Waterfall
  • Process Frameworks & Methodologies



  • Defining Development Sprints
  • Popular Industry Tools (JIRA, Asana and more)
  • Launch Strategies
  • Client Presentation & Feedback
  • Course Retrospective
  • Life as a Product Manager
POST course Support
  • Portfolio Clinics
  • Q&A Sessions with Recruiters
  • Workshops with Industry Experts
  • Career Advice and Support
  • Alumni Design Days

Hear from our alumni

Join over 1,000 alumni who have gone on to highly-skilled, high-growth opportunities with industry-leading companies, from startups, agencies, consultancies and more.

Lateef Arowolo

Product designer at Deloitte

The course was brilliant! The instructors were thorough and really took time to help me understand agile processes. Moreover the course helped me fill some holes in my knowledge, which has helped significantly in my current role.

Bridget O'Hare

Senior Product Manager

Everyone was genuinely friendly and open to help answer any questions. The info session I attended gave me a really good understanding of the course and I was hooked since then.

Himanshu Gupta

Innovation Consultant, Freelance Product Design, UX/UI

The course structure promising to help learn about end to end product lifecycle and we were then able to put the theory into practice through a live project.

Anand Bhimjiyani

Product Manager

Experience Haus offers an excellent experience of ‘learn by doing’ (which for me was a lot more powerful than online learning). The sessions were valuable, fun and practical. Highly recommend this type of immersive experience for discovering/progressing in your career.

Yulee Foster

Product Designer at Accurx

Without sounding too cheesy, I’ve been living my dream life since completing the course! Soon after, I was able to start freelancing – although, I freelanced for one person and they hired me – and I was there for two years, before moving into my current role.

Apply your learnings on real client projects.


Over the duration of the course you will be assigned a real client and will work on a live brief for them within a group setting, applying your learnings to the project as the course unfolds.

The culmination of this project will be you presenting your work back to the client.

By the time you graduate from this course you will have a full end-to-end case study to add to your portfolio or to use in job interviews. We advise adding a few more projects to the portfolio, so by using your learnings from this course you will have the framework to work on other projects with best practises and approaches.

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Meet our instructors

Led by Industry Experts.

You will be learning from the best in the field. Our talented and experienced design instructors have worked with various sized teams, from early-stage startups to award winning agencies, and industry leading organisations such as Amazon, PwC, and more.

Alida Urban

Senior Product Manager at GameRefinery

Alida is a Senior Product Manager & Strategist with over 10 years of experience spanning early stage startups to established B2B/B2C product businesses. She is passionate about creating meaningful digital solutions for human needs and driving positive technological progress.

Anne-Mette Jensen

Co-founder & Product Lead at Clouz

Anne-Mette is co-founder and Product Lead at medtech startup Clouz. She also works as a Product Strategy Consultant for teams in the Berlin Institute of Health accelerator.

Olivia Hall-Smith

Interaction Designer at Lloyds

With a decade of experience in the tech industry, Olivia currently works as an Interaction Designer at Lloyds and also runs product consultancy Lucid Launch. An expert in topics from research, strategy and product management, to UX & UI.

Santiago Camargo

Senior Product Designer at Zalando

Originally from Bogotá, Colombia, Santiago is a Software Designer with more than 10 years of experience making transformative software for startups, agencies, and global corporations. Currently designing at Zalando, living in Berlin, and teaching for Experience Haus.

Next Steps.

Still looking for more information?


Here are some ways we can help you and give you all the information you need to make your decision.


Course Dates and Fees.

£995.00 (inc. VAT)

Pay in full now and save 10%

Reserve your space today by paying your course fees in full, saving 10% off the regular price.

This course runs online via zoom and takes place between 6:30pm – 8:30pm (UK Time)

To pay in full, first pick your course dates:

£109.50 (inc. VAT)

Spread the cost over the duration of your course

The total cost of paying in instalments is £1,095.00.

Simply pay a deposit of £109.50 to secure your space and then a further 3x £328.50 payments will be taken via direct debit over the duration of your course.

If you have any financial concerns please contact to discuss different payment options.

This course runs online via zoom and takes place between 6:30pm – 8:30pm (UK Time)

To pay by instalments, first pick your course dates:


Have more questions? We have the answers.

A Product Manager defines the scope of a project and identifies the tasks and deadlines for each team. They are responsible for creating the strategy for a project and bring the team from the initial planning phase up to the final product release.

Like all new careers you want to step into, it is essential you do some reading around the subject – there is no shortage of books or articles out there so spend some time looking around. A Product Manager also has to be a very good listener, so take some time to practice your listening skills with friends, family, co-workers etc. Being able to prioritise various tasks will be an essential skill to have as a Product Manager so have a look at tasks you’re currently working on and have a go at prioritising specific ones. Having UX experience is a necessity as you will need to keep the end user in mind throughout the design and creation process of a new product. Have a portfolio to hand that shows you have the required UX skills. Our Product Strategy & Management course will prepare you for this – get in touch today to discuss this further!

No, our courses are open to anyone. Whilst some of our students have studied or worked in design-related fields, many have very little experience (if any). We’ve had everyone from very senior industrial and digital designers with over 10 years’ experience to paramedics, lawyers, police and coffee shop baristas!

This can change depending on the stage of the course but we say on average there will be 6-8 hours of individual homework each week.

Yes, during the course you will be assigned to an actual client to work on a real project and at the end you will be presenting this work to your client.

We offer three payment options for all of our courses. You can pay in full and save 10% off the regular price or you can spread the cost by paying in 3 instalments taken during the course.

If you have taken any courses with us before, you will save 20% off the regular price.

There isn’t one! To secure your space on a course all you have to do is book via our website or by contacting and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.

Courses can be taken with standard Windows PC or Apple hardware. The only programs that you will almost definitely need to use at some stage are Figjam, Mural and/or Miro (for capturing ideas, thoughts, and notes. these can be run through your internet browser with no need to download their desktop applications unless you want to work offline. Many other programs may be discussed throughout our courses, but none are essential. You will also need to use Google Slides, Keynote or PowerPoint to work on your final presentation.

Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.

Provided you give us enough notice, we are happy for you to change courses once you’ve booked.

All students receive a digital Experience Haus course completion certificate at the end of the course. The course is recognised in regards to Experience Haus being an industry recognised brand for delivering product management courses.

No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.