Service Design Online Course - Real Projects & Small Classes

Service Design Online

Online (live)
Part Time Course
12 Weeks
twice a week, 6:30pm - 8:30pm

next start date: 4th June, 2024 - 22nd August, 2024

Master the the end-to-end service design process including, service design thinking, research preparation, customer experience, service blueprints and more. Learn through live online sessions, and apply your learnings to a real-life design challenge from a local business.

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Next Information Session

Tuesday 28th May, 2024

1:00 - 1:30 PM (London)

Online via Zoom

Who's this for?

A more advanced course for those looking to transition into service design or refresh their existing knowledge

How long is it?

The course consists of 48 hours of live online classes, full of discussion, debate & critique.

On completion

You'll have a solid understanding of how to design service experiences with a holistic view

Our alumni have gone on to join some of the most exciting, biggest and best names across various industries.



Learn from industry experts

Our courses are all led by experienced design professionals working within the industry.

They are all equipped with industry experience of helping students to develop their knowledge, improve and prepare them for new opportunities.


Real project, real client

Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.

Working as a team, you will be given a real project brief with a real client to work on. This gives you a taster of the ‘real’ working environment and allows you to build working relationships.


Classes capped at 12 students

Our small class sizes allows the instructor to spend more time with each student discussing key concepts, providing feedback on work, answering specific questions, and sharing the wealth of experience they have to offer.

Benefit from valuable critique as you learn the design process and build foundational skills.

Learn by Doing.

A comprehensive course covering multiple research tactics, workshop facilitation, service design thinking, system mapping, journey maps, customer experience, stakeholder management, ideation, rapid prototyping, service blueprints, and more – all of which come together to play an important role in making successful service design decisions.

Best of both worlds.

The course will give you not only the depth, the substance and rigour of the academic qualification, but also the design ‘workshop’ vibe you can get from less formal courses. We fit ourselves in the middle of something that’s fun, collaborative, creative, workshop orientated, but very thorough as well.

Double Diamond Process.

The course is centered around the Double Diamond process which was created by the British Design Council. As you work through the course, you’ll be taking these different methods and tools and applying them to your project, with the help of your instructor.

Learning the tools, and the mindset.

You will learn all the essential things you need to know as a Service Designer like system thinking, relationship mapping, how to project plan, how to prioritise, and more. You will learn the service design tools but also the mindset of being a service designer.

A series of online tools (Figjam, Figma, and more) will be used to apply the learnings and capture key insights.

The course is conducted online, via Zoom. Classes are live, and held twice a week. (from 6:30pm-8:30pm London time) either on Monday and Wednesday evenings, or Tuesday and Thursday evenings, depending on your chosen start date.


Course syllabus

Students will enjoy a mix of lectures and collaborative workshop time, where they will get to practice learnings immediately and apply them to a live, real-life project with engaged stakeholders.

Download Syllabus
PRE course Work
  • Complete Student Profile
  • Introduction to Figma
  • Sign up to Slack community
  • Pre-course reading



  • Course Orientation
  • Design Thinking
  • Understanding the Double Diamond design process
  • Defining Service Design
  • Core tools, practices and processes
  • Complexity and Decision Making
  • Project Milestones
  • Systems Thinking 101
  • Project Briefing



  • Exploring the Problem Space
  • Competitor Benchmark
  • Setting up a Research Wall
  • Question Storming
  • Client Discussion Guide Preparation
  • Co-Creation Workshop
  • Client Interview
  • As-is Blueprinting
  • Identifying Customers and Stakeholders
  • Market Opportunities



  • Client Workshop Debrief
  • Introduction to User Research
  • Primary and Secondary Research
  • Qualitative and Quantitative Research
  • Research Strategy
  • Building a Research Plan
  • Interview Preparation
  • Building and Distributing Surveys



  • Live Qualitative Research Workshops



  • Survey Results
  • Defining User Needs and Goals
  • Defining Personas
  • Writing Scenarios
  • Empathy Mapping
  • Customer Journey Mapping
  • Experience Mapping
  • Consolidating Customer Insight



  • Ideation Methods 101
  • Problem Statements
  • How Might We’s?
  • Framing the Problem
  • Writing Hypotheses
  • Building Experience Maps
  • Storyboarding



  • Crazy 8s
  • Postcards from the Future
  • Model Office
  • Service Manuals



  • Sketching User Interfaces
  • Writing Conversational Interfaces
  • Building AI models
  • Introduction to Wireframing
  • Multidisciplinary Prototyping
  • Design Critique
  • Iteration
  • Prioritisation
  • Riskiest Assumptions Test



  • Internal Testing
  • Unmoderated Testing
  • Live User Testing Workshops



  • Debrief from Testing
  • Iteration and Agile
  • Prioritisation
  • Service Blueprinting Workshop



  • Service Blueprints Workshop
  • Storytelling
  • Narrative Arc
  • Implementation Strategies
  • Change Management



  • Final Presentation
  • Blueprint Walkthrough
  • MVP Agreement
  • Debrief and Q&A
  • Portfolio Structure and Showcase
  • Getting a job in Service Design
  • Next Steps
POST course Support
  • Portfolio Clinics
  • Q&A Sessions with Recruiters
  • Workshops with Industry Experts
  • Career Advice and Support
  • Alumni Design Days

Hear from our alumni

Join over 1,000 alumni who have gone on to highly-skilled, high-growth opportunities with industry-leading companies, from startups, agencies, consultancies and more.

Andy Finlay

Senior Product Designer

The course all round was a very memorable experience. The classes were really engaging and interactive with great tutoring and good contextual examples to help us learn about the process which is what I enjoyed the most.

Alexandra Nurse

UX/UI designer at Charles Tyrwitt

The best thing about Experience Haus was definitely gaining a portfolio piece that was a live brief with a real client. I wanted that experience of working for someone but not like a freelancer so I found that really beneficial.

Vez Maxwell

Senior UX Designer at WeDo Digital

I loved my time with Experience Haus. was worried I’d be tired commuting to this after work (as I’m sure other part-timers would be) but it turned out to be the highlight of my work week every week.

Avery Warkentin

Junior UX/UI Designer at Urban Jungle Insurance

Experience Haus was the perfect place for me tojump-start my product design career! Fantastic instructors, real client projects, in-person classes and a supportive community.

Etienne Mansard

Lead digital designer at Gomedia

I particularly enjoyed the fact that the course was conducted face-to-face, and taught by an experienced Product Designer. Working on a real project was also a highlight for me. It challenged me to step out of my comfort zone and conduct user research.

Apply your learnings on real client projects.


Over the duration of the course you will work on a live client brief and given a real client- this will be an end-to-end case study for your portfolio. You will be constantly applying the learnings from the course, and you will leave with a framework and best practices to apply on future projects.

By the time you graduate from this course you will have a full end-to-end case study to add to your portfolio. We advise adding a few more projects to the portfolio, so by using your learnings from this course you will have the framework to work on other projects with best practises.

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Meet our instructors

Led by Industry Experts.

You will be learning from the best in the field. Our talented and experienced design instructors have worked with various sized teams, from early-stage startups to award winning agencies, and industry leading organisations such as Amazon, PwC, and more.

Daniel Souza

Head of Design

With a focus on Information Architecture and Design Research, Daniel has spent the last 20 years designing services, experiences and complex software while empowering product and creative teams deliver user-centered design projects.

Dr. Anthony Giannoumis

Service Designer & Associate Professor

Anthony’s work focuses on technology policy and practice. He is an internationally recognized expert in universal design of information and communication technology (ICT). He leads several large-scale research and innovation projects based in over 27 countries.

Merje Shaw

Lead User Researcher and Service Designer

Merje is a freelance Lead User Researcher and Service Designer who is passionate about using technology to create positive change. She has over 15 years of experience in the digital industry and is a seasoned leader with a track record of success.

Chloe Coleman

Founding Partner at Vouchsafe

Chloe is the Founding Partner at Vouchsafe, a new and better way to verify customer identities. Chloe also has extensive experience working in User Research and Service Design for various government bodies and councils.

Next Steps.

Still looking for more information?


Here are some ways we can help you and give you all the information you need to make your decision.


Course Dates and Fees.

£1,450.00 (inc. VAT)

Pay in full now and save 10%

Reserve your space today by paying your course fees in full, saving 10% off the regular price.

This course runs online via zoom and takes place between 6:30pm – 8:30pm (UK Time)

To pay in full, first pick your course dates:

£159.50 (inc. VAT)

Spread the cost over the duration of your course

Pay a deposit of £159.50 to secure your space and then a further 3x £478.50 payments will be taken via direct debit over the duration of your course.

If you have any financial concerns please contact to discuss different payment options.

This course runs online via zoom and takes place between 6:30pm – 8:30pm (UK Time)

To pay by instalments, first pick your course dates:


Have more questions? We have the answers.

Despite the demand for Service Designers is growing, this doesn’t mean it will be easy to immediately land a job. Like all design fields, it is extremely important to get hands on experience. This can be done either by joining a course, or even by developing your own design challenges. A good task to set yourself is tore-design a service that really frustrates you. With an increasingly competitive market, it’s important that you stand out from the crowd and maximise your chances of success. At Experience Haus you can book in a 1:1 call with one of our instructors to discuss our course in more detail, and how it might help you on your Service Design journey.

No, our courses are open to anyone. Whilst some of our students have studied or worked in design-related fields, many have very little experience (if any). We’ve had everyone from very senior industrial and digital designers with over 10 years’ experience to paramedics, lawyers, police and coffee shop baristas!

Yes, during the course you will be assigned to an actual client to work on a real project and at the end you will be presenting this work to your client.

We offer three payment options for all of our courses. You can pay in full and save 10% off the regular price; you can spread the cost by paying in 3 instalments taken during the course; or you can apply for an interest-free loan through our finance partner, Knoma (please get in contact with for more details)

If you have taken any courses with us before, you will save 20% off the regular price.

This changes from time to time during the course but at least 2 hours minimum to up to 6 hours maximum during the week.

There isn’t one! To secure your space on a course all you have to do is book via our website or by contacting and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.

We primarily use Figma because it is one of the most intuitive, collaborative and inclusive prototyping and design programs available. Students can easily share their work and co-create on the same canvases through their web browser in real-time, without needing to download an application and suffer compatibility issues. Figma is also fast-becoming the industry standard and norm – although this changes quickly!

Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.

Provided you give us enough notice, we are happy for you to change courses once you’ve booked.

All students receive a digital Haus course completion certificate at the end of the course. The course is recognised in regards to Experience Haus being an industry recognised brand for best UX design courses in UK.

No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.