Part-time Service Design Course in London UK - In Person

Service Design

Part Time Course
12 Weeks
twice a week, 6:30pm - 8:30pm

next start date: 2nd September, 2024 - 20th November, 2024

Master the the end-to-end service design process including, service design thinking, research preparation, customer experience, service blueprints and more. Study in person in our Shoreditch design studio and apply your learnings to a real-life design challenge from a local business.

Book Now

Next Information Session

Tuesday 28th May, 2024

1:00 - 1:30 PM (London)

Online via Zoom

Who's this for?

A more advanced course for those looking to transition into service design or refresh their existing knowledge.

How long is it?

The course consists of 48 hours of in person learning, full of discussion, debate & critique.

On completion

You'll have a solid understanding of how to design service experiences with a holistic view.

Our alumni have gone on to join some of the most exciting, biggest and best names across various industries.



Study in an agency environment

Our studio is based in Shoreditch, in the heart of London’s creative district.

You will come into class and be inspired by the highly dynamic creative environment. You will be encouraged to network with like-minded individuals to benefit your own professional development.


Real projects, real clients.

Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.

Early in the course you will be given a real project brief with a real client to work on as a small team. This gives you a taster of the ‘real’ working environment and allows you to build working relationships, practise teamwork and collaboration.


Classes capped at 8 students

Our small class sizes allows the instructor to spend more time with each student discussing key concepts, providing feedback on work, answering specific questions, and sharing the wealth of experience they have to offer.

Benefit from valuable critique as you learn the design process and build foundational skills.

Learn by Doing.

A comprehensive course covering user research, workshop facilitation, service design thinking, system mapping, journey mapping, customer experience, stakeholder management, ideation, rapid prototyping, service blueprints, and more – all of which come together to play an important role in making successful service design decisions.

Best of both worlds.

The course will give you not only the depth, the substance and rigour of the academic qualification, but also the design ‘workshop’ vibe you can get from less formal courses. We fit ourselves in the middle of something that’s fun, collaborative, creative, workshop orientated, but very thorough as well.

Double Diamond Process.

The course is centered around the Double Diamond process which was created by the British Design Council. As you work through the course, you’ll be taking these different methods and tools and applying them to your project, with the help of your instructor.

Learning the tools, and the mindset.

You will learn all the essential things you need to know as a Service Designer like systems thinking, research planning, customer journey mapping, relationship mapping, how to project plan, how to prioritise, and more. You will learn not only the tools to use, but also the mindset of being a service designer.

A series of online collaboration tools will be used to apply the learnings and capture key insights.

The course is conducted in-person in our studio in Shoreditch. Classes are held twice a week (from 6:30pm-8:30pm London time) either on Monday and Wednesday evenings, or Tuesday and Thursday evenings, depending on your chosen start date.


Course syllabus

Students will enjoy a mix of lectures and collaborative workshop time, where they will get to practice learnings immediately and apply them to a live, real-life service design project with engaged stakeholders.

Download Syllabus
PRE course Work
  • Complete Student Profile
  • Introduction to Figma
  • Sign up to Slack community
  • Pre-course reading



  • Course Orientation
  • Design Thinking
  • Understanding the Double Diamond design process
  • Defining Service Design
  • Core tools, practices and processes
  • Complexity and Decision Making
  • Project Milestones
  • Systems Thinking 101
  • Project Briefing



  • Exploring the Problem Space
  • Competitor Benchmark
  • Setting up a Research Wall
  • Question Storming
  • Client Discussion Guide Preparation
  • Co-Creation Workshop
  • Client Interview
  • As-is Blueprinting
  • Identifying Customers and Stakeholders
  • Market Opportunities



  • Client Workshop Debrief
  • Introduction to User Research
  • Primary and Secondary Research
  • Qualitative and Quantitative Research
  • Research Strategy
  • Building a Research Plan
  • Interview Preparation
  • Building and Distributing Surveys



  • Live Qualitative Research Workshops



  • Survey Results
  • Defining User Needs and Goals
  • Defining Personas
  • Writing Scenarios
  • Empathy Mapping
  • Customer Journey Mapping
  • Experience Mapping
  • Consolidating Customer Insights



  • Ideation Methods 101
  • Problem Statements
  • How Might We’s?
  • Framing the Problem
  • Writing Hypotheses
  • Building Experience Maps
  • Storyboarding



  • Crazy 8s
  • Postcards from the Future
  • Model Office
  • Service Manuals



  • Sketching User Interfaces
  • Writing Conversational Interfaces
  • Building AI models
  • Introduction to Wireframing
  • Multidisciplinary Prototyping
  • Design Critique
  • Iteration
  • Prioritisation
  • Riskiest Assumptions Test



  • Internal Testing
  • Unmoderated Testing
  • Live User Testing Workshops



  • Debrief from Testing
  • Iteration and Agile
  • Prioritisation
  • Service Blueprinting Workshop



  • Service Blueprints Workshop
  • Storytelling
  • Narrative Arc
  • Implementation Strategies
  • Change Management



  • Final Presentation
  • Blueprint Walkthrough
  • MVP Agreement
  • Debrief and Q&A
  • Portfolio Structure and Showcase
  • Getting a job in Service Design
  • Next Steps
POST course Support
  • Portfolio Clinics
  • Q&A Sessions with Recruiters
  • Workshops with Industry Experts
  • Career Advice and Support
  • Alumni Design Days

Hear from our alumni

Join over 1,000 alumni who have gone on to highly-skilled, high-growth opportunities with industry-leading companies, from startups, agencies, consultancies and more.

Kyle Soo

Partnerships & Product Manager at BCorp

Experience Haus provided a more affordable, dedicated and flexible service design course, with greater levels of engagement through smaller class sizes and project-based work.

Maria Garcia Ugarte

Customer Experience Lead at Copec Wind Garage

The service design course was a really great experience. Learning by applying the methodology to a real case of a client, working as a team, was a learning experience of great value.

Jasmeen Nijjar

UX Designer and emerging Service Designer

I have made some incredible friends from the course and I’m feeling confident with the knowledge I have learnt. I’m now ready to execute it in my job.

Thomas Baraldi Cassaro

Industrial designer

I was looking for a way to learn by doing, and Dave’s style of teaching was exactly that. He would explain everything well and always leave space for us to explore things by ourselves.

Elrica Degirmen

Senior Service Design Consultant at Human Engine

My highlight were the teachings and support we got from the instructor – I learnt so much from him and still use the work we covered and notes he provided in my new role now!

Book your visit to our studio

Want to see the learning environment and chat to our team about our courses? Book in a time that suits you to get all your questions answered.

Apply your learnings on real client projects.


Over the duration of the course you will be assigned a real client and will work on a live design challenge written and set by them. You will apply your learnings to the project as the course unfolds.

The culmination of this project will be presenting your work back to the client, explaining your process and journey.

By the time you graduate from this course you will have a full end-to-end case study to add to your portfolio. We advise adding a few more projects to the portfolio, so by using your learnings from this course you will have the framework to work on other projects with best practises.

Book Now

Meet our instructors

Led by Industry Experts.

You will be learning from the best in the field. Our talented and experienced design instructors have worked with various sized teams, from early-stage startups to award winning agencies, and industry leading organisations such as Amazon, PwC, and more.

Dave Robson

Lead Service Designer at TPXImpact

Dave is a Lead Service Designer at TPXimpact. He is obsessed with (trying) to conduct imaginative research and the journey of designing full stack services and the models needed to deliver them.

Zoe Lynam

Product & Service Designer at Lynam Consulting Limited

Zoe is a freelance Product & Service Designer with over 20 years’ experience in research, analysis, customer behavioural strategy and visual design on complex end-to-end projects. When time permits, is a also keen photographer and runner

Jack Roche

Service Designer at BT/EE

Jack works as a Service Designer at BT/EE. He has predominantly worked at agencies and consultancies across London, mostly designing services in the public sector for clients like HMCTS and Scottish Education.

Parth Loliyania

Senior Product Designer at Publicis Sapient

Parth is a designer and researcher based in London. In the past he has worked with clients across various sectors such as finance, aviation, cloud computing, automobile and e-commerce.

Next Steps.

Still looking for more information? Need some more help?

W're here to help you along the way.

Here are some ways we can help you and give you all the information you need to help you enrol.


Course Dates and Fees.

£1,750.00 (inc. VAT)

Pay in full now and save 10%

Reserve your space today by paying your course fees in full, saving 10% off the regular price.

This course runs at our Shoreditch studio and takes place between 6:30pm – 8:30pm (UK Time)

To pay in full, first pick your course dates:

£192.50 (inc. VAT)

Spread the cost over the duration of your course

Pay a deposit of £192.50 to secure your space and then a further 3x £577.50 payments will be taken via direct debit over the duration of your course.

If you have any financial concerns please contact to discuss different payment options.

This course runs at our Shoreditch studio and takes place between 6:30pm – 8:30pm (UK Time)

To pay by instalments, first pick your course dates:


Have more questions? We have the answers.

Despite the demand for Service Designers is growing, this doesn’t mean it will be easy to immediately land a job. Like all design fields, it is extremely important to get hands on experience. This can be done either by joining a course, or even by developing your own design challenges. A good task to set yourself is tore-design a service that really frustrates you. With an increasingly competitive market, it’s important that you stand out from the crowd and maximise your chances of success. At Experience Haus you can book in a 1:1 call with one of our instructors to discuss our course in more detail, and how it might help you on your Service Design journey.

No, our courses are open to anyone. Whilst some of our students have studied or worked in design-related fields, many have very little experience (if any). We’ve had everyone from very senior industrial and digital designers with over 10 years’ experience to paramedics, lawyers, police and coffee shop baristas!

Yes, during the course you will be assigned to an actual client to work on a real project and at the end you will be presenting this work to your client.

We offer three payment options for all of our courses. You can pay in full and save 10% off the regular price; you can spread the cost by paying in 3 instalments taken during the course; or you can apply for an interest-free loan through our finance partner, Knoma (please get in contact with for more details)

If you have taken any courses with us before, you will save 20% off the regular price.

This changes from time to time during the course but at least 2 hours minimum to up to 6 hours maximum during the week.

There isn’t one! To secure your space on a course all you have to do is book via our website or by contacting and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.

We primarily use Figma because it is one of the most intuitive, collaborative and inclusive prototyping and design programs available. Students can easily share their work and co-create on the same canvases through their web browser in real-time, without needing to download an application and suffer compatibility issues. Figma is also fast-becoming the industry standard and norm – although this changes quickly!

Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.

Provided you give us enough notice, we are happy for you to change courses once you’ve booked.

All students receive a digital Haus course completion certificate at the end of the course. The course is recognised in regards to Experience Haus being an industry recognised brand for best UX design courses in UK.

No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.