Venture Building (TBC)
In-person
Part Time Course
12 Weeks
twice a week, 6:30pm - 8:30pm
Turn your ideas into a real, fundable venture with our immersive 12-week hybrid venture building programme, designed and delivered in partnership with Venture School - a hands-on entrepreneurship school focused on learning by building and real execution.
From £2,750 - payment plans available.
Book Now
Have some questions?
Interested in enrolling on a course with us, but need more information? Request a call back from our admissions team.
Service Design
Join our next information session.
online via zoom
17th February, 2025 - 7th May, 2025
• Mondays and Wednesdays
• 6:30pm-8:30pm (GMT)
• In-person (London)
Who's this for?
A hands-on venture building program where you turn your ideas into real, fundable startups. Expert mentorship, practical execution, and a community of builders.
How long is it?
The course consists of 48 hours of in person learning, full of discussion, debate & critique.
On completion
You’ll have validated an opportunity, tested a prototype, and built a launch-ready venture strategy.
Our alumni have gone on to join some of the most exciting, biggest and best names across various industries.
EXPLORE THIS COURSE
01
Study in an cohort based environment
Our studio is based in Shoreditch, in the heart of London’s creative district.
You will come into class and be inspired by the highly dynamic creative environment. You will be encouraged to network with like-minded individuals to benefit your own professional development.
02
Real-World Execution
A cohort-based programme with clear milestones, weekly sessions, and peer accountability to keep you on track.
No theory overload. Every week you work on your venture with hands-on exercises and practical deliverables.
Learn alongside a seasoned venture builder and cohort of founders, designers, and operators who challenge and support each other.
03
Classes capped at 8 students
Our small class sizes allows the instructor to spend more time with each student discussing key concepts, providing feedback on work, answering specific questions, and sharing the wealth of experience they have to offer.
Benefit from valuable critique as you learn the design process and build foundational skills.
Turning Ideas into Ventures.
This cohort-based course takes you beyond theory into practical venture creation: you’ll learn proven frameworks, work with cutting-edge tools including AI-first workflows, and build alongside a curated community of peers and mentors. Over 12 weeks you’ll progress from idea to practical execution, with guidance from industry experts and structured milestone support.
Whether you’re an aspiring founder, product builder, innovation leader or professional looking to build entrepreneurial capability, this programme equips you with the mindset, frameworks and real deliverables needed to validate, prototype and pitch ventures that solve real problems.
Why this course is different
This is not a passive lecture series or accelerator – it’s a practical, mentor-guided building experience where you will:
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Learn and apply established venture building frameworks in real time.
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Use modern, AI-first tools and templates to accelerate learning and execution.
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Build and test your own venture idea through weekly structured stages.
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Receive expert mentorship, peer collaboration and community support.
This course blends applied learning with real outputs — not just presentations, but tangible progress on a venture you care about.
Learning the Tools, and the Mindset.
Over 12 weeks, you’ll work through each stage of the venture journey, developing both the practical tools and entrepreneurial mindset needed to turn ideas into real opportunities. You’ll learn how to identify and frame meaningful problems, conduct customer discovery and validation, design strong business models, and rapidly prototype and test solutions. As the course progresses, you’ll refine your concept, shape a compelling proposition, and build the confidence to pitch your venture clearly and convincingly.
Throughout the programme, you’ll collaborate closely with your cohort, applying frameworks immediately and sharing progress at key milestones. By the end, you’ll have transformed your initial idea into a tangible, tested prototype or business model, supported by a portfolio of practical outputs that demonstrate your ability to execute and deliver in real-world startup environments.
The hybrid format combines live online sessions, mentorship, proven templates, and access to a supportive community of builders, creating a structured yet flexible environment that helps you learn faster and build with confidence.
Course syllabus
Students will enjoy a mix of lectures and collaborative workshop time, where they will get to practice learnings immediately and apply them to a live, real-life service design project with engaged stakeholders.
PRE course Work
- Complete Student Profile
- Introduction to Figma
- Sign up to Slack community
- Pre-course reading
week
01
Entrepreneurial Mindset & Problem Discovery
Develop the founder’s mindset. Learn to identify real problems worth solving and understand the entrepreneurial journey ahead.
- Founder psychology
- Problem identification frameworks
- Opportunity assessment
week
02
Customer Discovery & Idea Validation
Talk to real customers. Validate your assumptions with interviews, surveys, and market research.
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- Customer interviews
- Survey design
- Jobs-to-be-done framework
week
03
Market Research & Competitive Landscape
Understand your market size, dynamics, and competition. Find your unique positioning.
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- TAM/SAM/SOM analysis
- Competitive mapping
- Market trends
week
04
Value Proposition & Business Models
Craft a compelling value proposition and design a sustainable business model.
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- Value proposition canvas
- Business model canvas
- Revenue models
week
05
Product Thinking & MVP Design
Learn to think like a product manager. Design an MVP that tests your core assumptions.
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- Product prioritization
- User stories
- MVP scope definition
Week
06
MVP Development & Testing
Build your MVP using no-code/low-code tools or work with technical resources.
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- No-code tools
- Rapid prototyping
- User testing
Week
07
Branding, Story & Positioning
Create a memorable brand identity and position your startup in the market.
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- Brand strategy
- Visual identity basics
- Messaging framework
Week
08
Go-To-Market Strategy
Plan your launch strategy and initial customer acquisition channels.
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- Launch planning
- Channel strategy
- Early adopter targeting
Week
09
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Sales, Growth & Metrics
Learn to sell your product and build sustainable growth engines.- Sales fundamentals
- Growth loops
- Metrics that matter
Week
10
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Legal, Finance & Startup Operations
Set up your startup properly. Understand legal structures, finances, and operations.
- Company formation
- Financial basics
- Equity and fundraising
Week
11
Pitching, Fundraising & Storytelling
Craft a compelling narrative and pitch deck that resonates with investors.
- Pitch deck structure
- Storytelling techniques
- Investor psychology
Week
12
Demo Day & Investor Readiness
Present your startup to investors, mentors, and the community. Prepare for next steps.
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- Presentation skills
- Q&A handling
- Fundraising strategy
POST course Support
- Portfolio Clinics
- Q&A Sessions with Recruiters
- Workshops with Industry Experts
- Career Advice and Support
- Alumni Design Days
Hear from our alumni
Join over 1,000 alumni who have gone on to highly-skilled, high-growth opportunities with industry-leading companies, from startups, agencies, consultancies and more.
Kyle Soo
Partnerships & Product Manager at BCorp
Experience Haus provided a more affordable, dedicated and flexible service design course, with greater levels of engagement through smaller class sizes and project-based work.
Maria Garcia Ugarte
Customer Experience Lead at Copec Wind Garage
The service design course was a really great experience. Learning by applying the methodology to a real case of a client, working as a team, was a learning experience of great value.
Jasmeen Nijjar
UX Designer and emerging Service Designer
I have made some incredible friends from the course and I’m feeling confident with the knowledge I have learnt. I’m now ready to execute it in my job.
Thomas Baraldi Cassaro
Industrial designer
I was looking for a way to learn by doing, and Dave’s style of teaching was exactly that. He would explain everything well and always leave space for us to explore things by ourselves.
Elrica Degirmen
Senior Service Design Consultant at Human Engine
My highlight were the teachings and support we got from the instructor – I learnt so much from him and still use the work we covered and notes he provided in my new role now!
Join us at our next Course Information Evening
Hosted at our studio in Shoreditch, this information evening is designed to give you the opportunity to hear more about Experience Haus, the different courses we offer and to see the space you would be learning in.
Apply your learnings on real client projects.
Over the duration of the course you will be assigned a real client and will work on a live design challenge written and set by them. You will apply your learnings to the project as the course unfolds.
The culmination of this project will be presenting your work back to the client, explaining your process and journey.
By the time you graduate from this course you will have a full end-to-end case study to add to your portfolio. We advise adding a few more projects to the portfolio, so by using your learnings from this course you will have the framework to work on other projects with best practises.
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Meet our instructors
Led by Industry Experts.
You will be learning from the best in the field. Our talented and experienced design instructors have worked with various sized teams, from early-stage startups to award winning agencies, and industry leading organisations such as Amazon, PwC, and more.
Dave Robson
Lead Service Designer at TPXImpact
Dave is a Lead Service Designer at TPXimpact. He is obsessed with (trying) to conduct imaginative research and the journey of designing full stack services and the models needed to deliver them.
Zoe Lynam
Product & Service Designer at Lynam Consulting Limited
Zoe is a freelance Product & Service Designer with over 20 years’ experience in research, analysis, customer behavioural strategy and visual design on complex end-to-end projects. When time permits, is a also keen photographer and runner
Jack Roche
Service Designer at BT/EE
Jack works as a Service Designer at BT/EE. He has predominantly worked at agencies and consultancies across London, mostly designing services in the public sector for clients like HMCTS and Scottish Education.
Parth Loliyania
Senior Product Designer at Publicis Sapient
Parth is a designer and researcher based in London. In the past he has worked with clients across various sectors such as finance, aviation, cloud computing, automobile and e-commerce.
SERVICE DESIGN.
Course Dates and Fees.
£ 2,750 (inc. VAT)
Best value: pay in full & save
Reserve your space today with one upfront payment and save 10% compared to the Pay In Instalments plan.
This course runs at our Shoreditch studio and takes place between 6:30pm – 8:30pm (UK Time)
£ 247.50 (inc. VAT)
Spread the cost over the duration of your course
The total cost of paying in instalments is £2,475.00
Simply pay a deposit of £247.50 to secure your space and then a further 3x £742.50 payments will be taken via direct debit over the duration of your course.
If you have any financial concerns please contact enrol@experiencehaus.com to discuss different payment options.
This course runs at our Shoreditch studio and takes place between 6:30pm – 8:30pm (UK Time)
Have more questions? We have the answers.
Despite the demand for Service Designers is growing, this doesn’t mean it will be easy to immediately land a job. Like all design fields, it is extremely important to get hands on experience. This can be done either by joining a course, or even by developing your own design challenges. A good task to set yourself is tore-design a service that really frustrates you. With an increasingly competitive market, it’s important that you stand out from the crowd and maximise your chances of success. At Experience Haus you can book in a 1:1 call with one of our instructors to discuss our course in more detail, and how it might help you on your Service Design journey.
No, our courses are open to anyone. Whilst some of our students have studied or worked in design-related fields, many have very little experience (if any). We’ve had everyone from very senior industrial and digital designers with over 10 years’ experience to paramedics, lawyers, police and coffee shop baristas!
Yes, during the course you will be assigned to an actual client to work on a real project and at the end you will be presenting this work to your client.
We offer 2 payment options for all of our courses.
- you can pay in full and save 10% off the regular price
- or you can spread the cost by paying in 3 instalments taken during the course.
And if you have taken any courses with us before, you will save 20% off the regular price.
If you have financial constraints and want to discuss available options then please do reach out to us.
This changes from time to time during the course but at least 2 hours minimum to up to 6 hours maximum during the week.
There isn’t one! To secure your space on a course all you have to do is book via our website or by contacting enrol@experiencehaus.com and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.
We primarily use Figma because it is one of the most intuitive, collaborative and inclusive prototyping and design programs available. Students can easily share their work and co-create on the same canvases through their web browser in real-time, without needing to download an application and suffer compatibility issues. Figma is also fast-becoming the industry standard and norm – although this changes quickly!
Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.
Provided you give us enough notice, we are happy for you to change courses once you’ve booked.
All students receive a digital Haus course completion certificate at the end of the course. The course is recognised in regards to Experience Haus being an industry recognised brand for best UX design courses in UK.
No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.