Mastering User Research | Tools, Skills and Methods

Mastering User Research

  • Part-time course based in our design studio in Shoreditch, London.
  • Ideal for those looking to pivot into user research, upskilling, or refreshing your skillset.
  • Covers design thinking, foundational theory, industry tools and the must know user research methods
  • Learnings will be immediately applied to a real-life research challenge set by a local business.
  • Understand the wide range of research methodology and how to use each one effectively.

  • 10 Weeks
  • Part-time
  • In-Person

Mastering User Research

Course Type: In-Person, Part-Time

Next Start Date: September 20th, 2022

See More Dates

Course Fee: From £1,755.00

Enrol now

Have More Questions? Speak to Our Team.

Book a 1:1 Zoom call

Course Highlights

Based in a design agency, not a school.

Our studio is shared with one of London’s leading design and branding agencies. Students will come into class inspired by the highly dynamic creative environment, and are encouraged to network with agency staff for their own professional development.

Real client project for your portfolio.

Students will work on a live client research project provided by a local startup. You will be paired up during the course and ultimately present your work back to your client at the end of the course - summarising your journey, process and findings.

Classes capped at 8 students.

Our small class sizes allows the instructor to spend more time with each student discussing key concepts, providing feedback on work, answering specific questions, and sharing the wealth of experience they have to offer.

Our alumni have gone on to join some of the most exciting, biggest and best names across various industries and sectors.

Huw Sambrook, Junior UX Designer, Deloitte

Product Design 020 Grad

Yulee Foster, Product Designer, accuRx

Product Design 0010 Grad

Oliver Jones, Product Designer, vector.ai

UX & UI Career Development Programme 001 Grad

Course Overview and Curriculum

A comprehensive course covering user research theory, design thinking, multiple methods of user research, creating a user research plan and conducting effective research. Good research underpins a successful design project, so all of this needs to come together to play an important role in making successful design decisions. Students will enjoy a mix of lectures and collaborative workshop time, and they will get to practice learnings immediately and apply them to a real-life project.

Classes are held twice a week in our Shoreditch studio (from 6:30pm-8:30pm London time) either on Monday and Wednesday evenings, or Tuesday and Thursday evenings, depending on your start date.

Pre-Course Work

  • Complete Student Profile
  • Pre-course reading
  • Sign up to community platform

Week 1

  • Course Orientation
  • User Research landscape
  • Design Thinking
  • Benefits of User Research
  • Generative Research
  • Evaluative Research
  • Quantative vs Qualitative

Week 2

  • Ethnographic field research
  • Screening participants
  • Contextual interviews
  • User Interviews
  • How to conduct user interviews
  • Types of questions

Week 3

  • What is Evaluative research
  • Usability Testing
  • A/B Testing
  • Card Sorting (Closed)
  • Tree Testing
  • Surveys

Week 4

  • Qualitative testing methods
  • Quantative testing methods
  • Advantages and Disadvantages
  • When to use
  • How to balance the two

Week 5

  • Behavioural testing
  • Tree testing
  • Eyetracking
  • Attitudinal research
  • Card sorting
  • Focus Groups
  • Diary Studies

Week 6

  • Client brief introduction
  • Creating a user research plan
  • Evaluating existing research
  • Identifying objectives
  • Defining your research problem
  • Choosing the right research methods

Week 7

  • Recruiting participants
  • How many users?
  • Using recruitment agencies
  • Preparing for user research
  • Obtaining consent and GDPR
  • Topic maps
  • Team and individual roles

Week 8

  • Practice interviews
  • Conducting user research
  • Artefact analysis
  • Workflow analysis

Week 9

  • Analysing the data
  • Affinity mapping
  • Generating insights
  • Early stage design ideas
  • Preparing to present
  • Storytelling

Week 10

  • Live client presentation
  • Course retrospective
  • What's next?
  • Getting a job in user research

Post-Course Support

  • Portfolio Clinics
  • Q&A Sessions with Recruiters
  • Workshops with Industry Experts
  • Career Advice and Support

Live project briefs

Real Clients. Real Users. Relevant Skills.

Over the duration of the course you will work in a small group on a live research project - a real challenge set by a local business. This project will form a detailed case study for your portfolio and CV. You can then use the framework and learnings from the course to work using best practises and latest tools.

Look for insights and trends

Facilitate workshops to bring data together

Conduct user interviews to gain confidence

The Experience Haus Approach

We provide applied learning and hands-on courses for organisations and individuals covering an abundance of high-demand design disciplines.

Based in a global design agency.

Our studio is based in one of London’s leading design and branding agencies, Matter of Form. We have created an unique learning ecosystem.

Students come into class inspired by the highly dynamic creative environment, and are able to interact with the design team as they come and go.

Hands-on & working with real clients.

Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.

Our professional instructors.

Our quality course design and content is led by experienced design professionals.

They are all equipped with industry experience of helping students to develop their knowledge, improve and prepare them for new opportunities and career paths.

Hear from our recent alumni.

Real People. Real Projects. Real Careers.

"It really feels like EH is building a community rather than just churning through students. In-house team and instructors are genuinely interested in your success."

Brendan Murray | UX Designer, British Red Cross

"There were a few things that attracted me to it like the small classes, the constant support and contact with your tutors and different teachers throughout the course, and also the fact that it was a live start up, now just a concept start up"

Sam Dodd-Noble | Product Designer, Freelance

Course Instructors

Our instructors have worked with various sized teams, from small startups to leading agencies and organisations such as Amazon, John Lewis, Huge, Matter of Form, ustwo and more. You will be learning from the very best in the field.

Joe Dollar Smirnov

Joe is an experienced UX and Design Thinking instructor with a lot of experience in the technology space having been involved with many organisations from early-stage startups to established blue chips.

Dimitri Hadjichristou

Dimitri is a Product Designer with over four years experience primarily designing kids digital products.

Oli Puttick

Oli relocated to London from Australia in 2019 and has been working as a Senior Product Designer at a small travel startup called Seafrog. During his career, he has been lucky enough to collaborate with early stage startups, agencies and big established corporates across a range of industries including Fintech, education, hospitality and travel.

Valeria Ippolito

Valeria is a Designer based in London crafting experiences and solving design problems by blending skills in visual, motion, and end-to-end Product Design. She is currently working as a Lead Interaction Designer at Sky, designing across different mediums and ideating solutions that enhance the product experience.

Paavan Buddhdev

Paavan is currently a senior digital product designer at AND Digital, designing apps and websites for innovative UK startups and large global brands. Prior to that he attained degrees in Computer Science and Philosophy from Oxford, and is currently studying for an MA in Art History from the Open University. He speaks and writes regularly about UX and UI.

Admissions Process

Are you eligible? Of course you are.

Our mission is to make our training fully accessible for everyone. So with Experience Haus there is no application process as such, no interview and no waiting to find out if you’ve ‘made the cut’.

There are no pre-requisites to take the course, but having a keen interest in experience design definitely helps.

The course is perfect for anyone who is looking to add fundamental user research methods and tools to their existing skillset. Previous students include account managers, front-end developers, UX designers, graphic designers and brand consultants.

There is no need to have any knowledge of particular software as you will be taught everything along the way.

1

Select the course dates that fits best with your schedule

2

Choose your preferred payment option

3

Receive your pre-course work and get started!

Fees & Finance Options

Mastering User Research

  • 10 Weeks
  • Part-time
  • In-Person

Pay Now and Save 10%

Reserve your space today by paying your course fees in full. You will save 10% off the regular price.

Tuesday and Thursday evenings, 6:30pm - 8:30pm (GMT)

£1755 (inc. VAT)

Spread The Cost

Pay a deposit of £195 (inc. VAT) today to secure your space on the course. Three further payments of £585 will be taken via direct debit during the course.

Tuesday and Thursday evenings, 6:30pm - 8:30pm (GMT)

Deposit: £195 (inc. VAT)

Apply For An Interest-Free Loan with Knoma

Spread the cost of your course over up to 12 months by applying for an interest-free loan.

Choose whether you would like to pay a deposit, choose the length of repayment and apply.

(Available for UK residents ONLY)

£1950 (inc. VAT)

FAQ

You have questions? We have the answers.

User researchers plan, design and then carry out various research activities (and understand various research methods) with users, which can help product teams get a deeper understanding of the people that will end up using their products and services. This research also helps build team alignment, confidence in product decisions, and reduces the risk of building the wrong thing.

This course is focused on covering user research theory, design thinking, multiple methods of user research, creating a user research plan and conducting effective research. Good research underpins a successful design project, so all of this needs to come together to play an important role in making successful design decisions.

User research is a subset of user experience design. On this course we will cover user research, data analysis and user journeys, which are part of the UX process. We will not cover anything related to UI on this course, but we have a separate course that is perfectly suitable if you are looking to enhance that area of your skillset.

This can change depending on the stage of the course but we say on average there will be 6-8 hours of individual homework each week.

Yes, at the end of the first session, you will be assigned to an actual client (a local business here in London) to work on a real project. At the end of the course you will present a formal presentation back to your client.

We offer three payment options for all of our courses. You can pay in full and save 10% off the regular price; you can spread the cost by paying in 3 instalments taken during the course; or you can apply for an interest-free loan through our finance partner, Knoma.

If you have taken any courses with us before, you will save 20% off the regular price.

No, our courses are open to anyone. Whilst some of our students have studied or worked in design-related fields, many have very little experience (if any). We’ve had everyone from very senior industrial and digital designers with over 10 years’ experience to paramedics, lawyers, police and coffee shop baristas!

Yes, most definitely. This course will only benefit you more if you attend with a colleague or your wider team. If you are looking to run a course just for your time, we can help with that too – just email enrol@experiencehaus.com and put in your request.

There isn’t one! To secure your space on a course all you have to do is book via our website or by contacting enrol@experiencehaus.com and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.

This course will definitely prepare you well for your job search and give you the confidence to move forward in your career. A course is only half of the work, the other half will come from your own determination, hard work, networking and desire to succeed.

Yes, you will have the relevant process, work and artefact in order to build a case study and portfolio. We will discuss portfolio building on the course, and you can then complete this after the course in your own time – but with support from us as part of our lifelong mentoring service.

Courses can be taken with standard Windows PC or Apple hardware. The only programs that you will almost definitely need to use at some stage are Figjam, Mural and/or Miro (for capturing ideas, thoughts, and notes. these can be run through your internet browser with no need to download their desktop applications unless you want to work offline. Many other programs may be discussed throughout our courses, but none are essential. You will also need to use Google Slides, Keynote or PowerPoint to work on your final presentation.

Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.

Provided you give us enough notice, we are happy for you to change courses once you’ve booked.

All students receive an Experience Haus course completion certificate at the end of the course. The course is recognised in regards to Experience Haus being an industry recognised brand.

No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.

Subscribe to the Experience Haus monthly newsletter. We'll keep you updated on everything we have to offer.