Product Strategy and Product Management Online Course

Product Strategy & Management.

  • Learn how to define business strategy and objectives, alongside product management methods and tools
  • Apply your learnings onto a live case study - work on rebuilding a real-life startup
  • For UX/UI designers getting into true Product Design or Product Managers fast-tracking their career
  • Understand the full end-to-end product development lifecycle and delivery methologies
  • Gain the skills needed to successfully manage the ongoing delivery of a value-driven product

  • 8 Weeks
  • Part-time
  • Online

Product Strategy & Management.

Course Type: Online

Next Start Date: March 5th, 2024

See More Dates

Course Fee: From £995.00

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Course Overview

Strategy matters, a lot.

Businesses of today are facing unprecedented challenges. They need to carefully balance user experience, with business viability, while ensuring their solutions are technically sound and feasible. All while achieving to well-defined business objectives.

Learn how to shape the roadmaps that will carry a business forward and ensure long-term success with our best online product management courses.

Technical methods and tools.

Not only will we discuss the importance of business vision and objectives, but we will do deep-dives on the methods and tools that Product Managers are using to ensure there is continuous delivery and constant product improvement using our product strategy courses.

We will look at delivery frameworks, popular industry tools, how to measure success, and how to figure what to build in the first place.

Master collaborative skills.

An important aspect of a successful product management career is mastering collaboration and facilitation. You will need to bring the entire team along on a journey while ensuring vision is aligned and that everyone is on the same page.

On this product management training course, you will learn how to tackle team challenges, working with stakeholders and preparing for tough conversations.

Follow in the footsteps of Experience Haus alumni, who have gone on to join some of the most exciting, biggest and best companies across various industries and sectors.

  • BBC
  • IBM
  • Post Office
  • Samsung
  • HP
  • Facebook
  • BT
  • Vodafone
Anita Jones
Anita Jones, User Experience Designer, GGMR

Product Strategy & Management Online 002 Grad

Yulee Foster, Product Designer,accuRx

Product Strategy & Management 002 Grad

Lateef Arowolo, Technical Product Owner, MMT Digital

Product Strategy & Management Online 001 Grad

Learn by Doing.

A comprehensive product management courses where students will work on rebuilding an existing business by applying learnings from the course. Work on business strategy, mission setting, understanding risks and constraints, stakeholder management, product roadmaps, product delivery methodologies, measuring success, and more. All of the components in the course will come together to help students learn how to build successful product businesses.

Students will enjoy a mix of lectures and collaborative workshop time, where they will get to practice learnings immediately and apply them to the real-life case study.

Classes are held twice a week online, via live Zoom sessions. The course can be taken on either on Monday and Wednesday evenings, or Tuesday and Thursday evenings (from 6:30pm-8:30pm London time), depending on your chosen start date.

Pre-Course Work

  • Complete Student Profile
  • Introduction to Figma
  • Pre-course reading
  • Sign up to student community platform

Week 1

  • Understanding the role of a Product Manager
  • The Product Development Lifecycle
  • Course Project Briefing
  • Meeting with Stakeholders

Week 2

  • Competitive Landscape
  • Defining Mission and Values
  • Research Methods and Tactics
  • Customer Development
  • Creating Personas and Archetypes

Week 3

  • Conducting Market Research
  • Identifying Competitors
  • Understanding and Defining Business Models
  • Business Model and Lean Canvas

Week 4

  • Defining the Minimal Viable Product (MVP) and Minimal Desirable Product
  • The Importance of Measuring Success
  • Metrics and KPIs
  • Objective and Key Results framework
  • Writing User Stories
  • Epics

Week 5

  • Feature Prioritisation Frameworks
  • Working with Designers
  • Workshop Facilitation
  • Rapid Prototyping
  • No-Code Frameworks

Week 6

  • Writing Acceptance Criteria
  • Conducting Usability Testing
  • Prioritising Feedback
  • Project Planning
  • Building Product Roadmaps

Week 7

  • Technology for Product Managers
  • Working with Developers
  • What is the Full Stack?
  • Understanding Agile, Lean, and Waterfall
  • Process Frameworks & Methodologies

Week 8

  • Defining Development Sprints
  • Popular Industry Tools (JIRA, Asana and more)
  • Client Presentation & Feedback
  • Course Retrospective
  • Life as a Product Manager

Post-Course Support

  • Portfolio Clinics
  • Q&A Sessions with Recruiters
  • Workshops with Industry Experts
  • Career Advice and Support

Redefine success for a live startup.

Apply your learnings on a challenging course project.

Over the duration of the course you will work on rebuilding a live startup - this will form a perfect end-to-end case study for your portfolio or job search. You will apply all learnings onto this startup, interacting with the key stakeholders, and presenting back your newly defined vision at the end of the course.

Buy to Let


An exciting property-tech startup


Foundational Health

Fulfilling the potential of startup teams

Tom's Experience


The future of making sport happen

The Haus Experience

We provide applied learning and hands-on courses for organisations and individuals covering an abundance of different digital expertise.

Based in a global design agency.

Our studio is based in one of London’s leading design and branding agencies, Matter of Form.

Students come into class inspired by the highly dynamic creative environment, and are able to talk to agency staff as they come and go.

Hands-on & working with real clients.

Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.

Our professional instructors.

Our quality course design and content is led by experienced design professionals.

They are all equipped with industry experience of helping students to develop their knowledge, improve and prepare them for new opportunities.

Hear from our alumni

Real People. Real Companies. We mean it.

The Product Management course was brilliant. The instructors were thorough and really took time to help me understand agile processes. Moreover the course helped me fill some holes in my knowledge, which has helped significantly in my current role. Thanks again Experience Haus.

Lateef Arowolo | Technical Product Owner, MMT Digital


Everyone was genuinely friendly and open to help answer any questions. The info session I attended gave me a really good understanding of the course and I was hooked since then.

Bridget O'Hare | Product Manager,

Led by Industry Experts.

You will be learning from the best in the field. Our talented and experienced design instructors have worked with various sized teams, from early-stage startups to award winning agencies, and industry leading organisations such as Amazon, PwC, and more.

EH Instructor Aditya
Aditya Tripathi

Aditya Tripathi has 10+ years of product management and technology experience. He has worked at consumer focused companies such as Amazon and Matter of Form, and investment banks such as Nomura and Citi. He is currently a technical product manager Pivotal, a part of Dell EMC. Aditya works with the Cloud Foundry team where he helps deliver software components to integrate 3rd party data services (such as MySQL and Redis databases) with Pivotal’s offerings.

Olivia Hall-Smith

With a decade of experience in the tech industry, Olivia runs product consultancy Lucid Launch. Client work includes Bristol City Council, Green Tomato, Roastista and Mosaic. An expert in topics from Research, Strategy and Product Management to UX and UI Design.

Anne-Metter Jensen

Anne-Mette is a co-founder and Product Lead at Medtech startup Clouz. She also works as a Product Strategy Consultant for teams in the Berlin Institute of Health accelerator.

Admissions Process

Are you eligible? Of course you are.

Our mission is to make our training fully accessible for everyone. So with Haus there is no application process as such, no interview and no waiting to find out if you’ve ‘made the cut’.

There are no pre-requisites to take the course, but having a keen interest in design definitely helps.

The course is perfect for anyone who is looking to add digital product design skills to their existing skillset. Previous students include account managers, front-end developers, graphic designers and brand consultants.

There is no need to have any knowledge of particular software as you will be taught everything along the way.


Choose your preferred payment option


Select the course dates that fits best with your schedule


Wait for your course to start!

Course Dates and Fees.

Product Strategy & Management.

  • 8 weeks
  • Part-Time
  • Online

Pay Now and Save 10%

Reserve your space today by paying your course fees in full. You will save 10% off the regular price.

Tuesday and Thursday evenings, 6:30pm - 8:30pm (GMT)

£995 (inc. VAT)

Spread The Cost

Pay a deposit of £109.50 today to secure your space on the course.
Three further payments of £328.50 will be taken via direct debit during the course.

Deposit Payment £109.50
2nd Installment £328.50
3rd Installment £328.50
4th Installment £328.50
Total £1,095

Tuesday and Thursday evenings, 6:30pm - 8:30pm (GMT)

£1,095 (inc. VAT)

Apply For An Interest-Free Loan with Knoma

Spread the cost of your course over up to 10 months by applying for an interest-free loan.

Choose whether you would like to pay a deposit, choose the length of repayment and apply.

(Available for UK residents ONLY)

£1,095.00 (inc. VAT)


You have questions? We have the answers.

A Product Manager defines the scope of a project and identifies the tasks and deadlines for each team. They are responsible for creating the strategy for a project and bring the team from the initial planning phase up to the final product release.

Like all new careers you want to step into, it is essential you do some reading around the subject – there is no shortage of books or articles out there so spend some time looking around. A Product Manager also has to be a very good listener, so take some time to practice your listening skills with friends, family, co-workers etc. Being able to prioritise various tasks will be an essential skill to have as a Product Manager so have a look at tasks you’re currently working on and have a go at prioritising specific ones. Having UX experience is a necessity as you will need to keep the end user in mind throughout the design and creation process of a new product. Have a portfolio to hand that shows you have the required UX skills. Our Product Strategy & Management course will prepare you for this – get in touch today to discuss this further!

No, our courses are open to anyone. Whilst some of our students have studied or worked in design-related fields, many have very little experience (if any). We’ve had everyone from very senior industrial and digital designers with over 10 years’ experience to paramedics, lawyers, police and coffee shop baristas!

This changes from time to time during the course but at least 2 hours minimum to up to 6 hours maximum during the week.

Yes, during the course you will be assigned to an actual client to work on a real project and at the end you will be presenting this work to your client.

We offer two payment options for all of our courses. You can pay in full and save 10% off the regular price; or you can spread the cost by paying 3 instalments taken during the course, via direct debit.

If you have taken any courses with us before, you will save 20% off the regular price.

There isn’t one! To secure your space on a course all you have to do is book via our website or by contacting and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.

We primarily use Figma because it is one of the most intuitive, collaborative and inclusive prototyping and design programs available. Students can easily share their work and co-create on the same canvases through their web browser in real-time, without needing to download an application and suffer compatibility issues. Figma is also fast-becoming the industry standard and norm – although this changes quickly!

Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.

Provided you give us enough notice, we are happy for you to change courses once you’ve booked.

All students receive a Haus course completion certificate at the end of the course. The course is recognised in regards to Experience Haus being an industry recognised brand.

No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.

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