Product Strategy and Product Management Online Course

AI Product Management & Strategy

Online (live)
Part Time Course
8 Weeks
twice a week, 6:30pm - 8:30pm

next start date: 10th March, 2026 - 30th April, 2026

As organisations race to integrate artificial intelligence, we equip you with more than just the fundamentals; you will master setting business vision, the AI tech stack, drive commercial success through advanced data and branding strategies, and learn to seamlessly lead cross-functional teams of engineers, data scientists, and designers.

Beyond theory, you will apply your skills in the real world with a real-life project and client interactions, including a dynamic new Innovation Workshop, ensuring you graduate with the visionary confidence to build the products of tomorrow.

From £1250 - payment plans available.

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Have some questions?

Interested in enrolling on a course with us, but need more information? Request a call back from our admissions team.

Who's this for?

For those who want to master their product management skills in today's AI driven landscape

How long is it?

The course consists of 32 hours of live discussion-based sessions, delivered virtually via Zoom.

On completion

You'll have the knowledge to set the strategic vision for a digital product and lead it's delivery.

Our alumni have gone on to join some of the most exciting, biggest and best names across various industries.

EXPLORE THIS COURSE

01

Learn from industry experts

Our courses are all led by experienced product management professionals working within the industry.

They are all equipped with industry experience of helping students to develop their knowledge, improve and prepare them for new opportunities.

02

Real project, real client.

Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.

Working as a team, you will be given a real business challenge with a real client to work on. This gives you a taster of the ‘real’ working environment and allows you to build working relationships with key stakeholders.

03

Classes capped at 12 students

Our small class sizes allows the instructor to spend more time with each student discussing key concepts, providing feedback on work, answering specific questions, and sharing the wealth of experience they have to offer.

Benefit from valuable critique as you learn the product development lifecycle, and apply methods, tools, and strategic discussion towards your  group project..

Master the AI Product Landscape

Don’t just witness the AI revolution, give yourself a chance to lead it.

As the industry races to integrate artificial intelligence, we move you beyond the basics and into the driver’s seat. Master the intersection of business vision and the AI tech stack, and learn to lead complex teams of data scientists and engineers with confidence.

Best of all? You won’t just learn theory. You will build the products of tomorrow alongside a real-world client, including facilitating an Innovation Workshop.

Strategy matters, a lot.

Businesses of today are facing unprecedented challenges. They need to carefully balance user experience, with business vision, and the strategies needed to build long term viability. At the same time while ensuring their solutions are technically sound and feasible. You will get a chance to understand how to build these strategies from an user experience, data and branding perspective.

Bring all of this together and learn how to shape the product roadmaps that will carry a business forward and ensure long-term success.

AI, technical methods and tools.

Not only will we discuss the importance of business vision and objectives, but we will do deep-dives on the product management processes and tools that AI-focused Product Managers are using to ensure there is continuous delivery and constant product improvement.

Learn about the AI technology stack, data fundamentals and how to approach building not only the MVP but working with engineers to deliver on a roadmap.

You will get a deep dive into industry standard delivery frameworks, popular industry tools, how to measure success and impact, and how to figure what to build in the first place.

Master collaborative skills.

An important aspect of a successful product management career is mastering collaboration and facilitation. You will need to bring the entire team along on a journey while ensuring vision is aligned and that everyone is on the same page.

On our course, you will learn how to tackle team challenges, and how to best work with key stakeholders. Learn how to seamlessely lead a product team consisting of designers, researchers, data scientists and engineers.

Classes are held twice a week online, via live Zoom sessions. The course can be taken on either on Monday and Wednesday evenings, or Tuesday and Thursday evenings (from 6:30pm-8:30pm London time), depending on your chosen start date.

Expected Weekly Commitment

In addition to the 4 hours of class time each week, we expect each student to dedicate an additional 4–6 hours of homework on a weekly basis. This is essential for truly grasping the tools and methods taught along the way.

Our applied learning approach means you’ll be working on a live client brief as part of a team, where everyone plays a crucial role in moving the project forward. This course is designed to be a hands-on, collaborative experience that mirrors real-world product team environment.

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Course syllabus

Students will enjoy a mix of lectures and collaborative workshop time, where they will get to practice learnings immediately and apply them to the real-life project.

PRE course Work
  • Complete Student Profile
  • Introduction to Figma
  • Sign up to our Slack community
  • Pre-course reading material

week

01

  • Unpacking the role of a Product Manager
  • The Product Development Lifecycle
  • Successful Product teams
  • Stakeholder Management
  • Live Project briefing
  • Competitive Landscape
  • Competitive Analysis Framework

 

week

02

  • Meeting with Project Stakeholders
  • Commercial and Pricing Strategies
  • Product Market Fit
  • Customer Personas Review
  • Customer Development
  • How to best work with Designers and Researchers

week

03

  • Value Proposition
  • Business Modelling
  • Branding Strategy
  • Business Vision Setting
  • Mission Statements
  • Workshop Preparation

week

04

  • Product Strategy
  • The Importance of Measuring Success with Metrics
  • Objective and Key Results framework
  • User Experience Strategy
  • Looking for Opportunities
  • Continous Discovery

week

05

  • Understanding Data
  • Building an effective Data Strategy
  • Working effectively with Data Scientists
  • Working with Designers
  • Feature Brainstorming
  • Stakeholder Innovation Workshop

Week

06

  • Innovation Workshop debrief
  • Feature Prioritisation methods
  • Writing Epics and User Stories
  • Determining the Minimal Viable Product (MVP)
  • Approaching how to build the MVP
  • Product Roadmaps

Week

07

  • AI Tech Stack breakdown
  • Rapid Prototyping/No-Code Frameworks
  • Working effectively with Engineers
  • Process Frameworks and Methodologies
  • Agile vs. Lean vs. Waterfall
  • Development Sprints
  • Popular Industry Tools (JIRA, Asana and more)

Week

08

  • Testing of AI models
  • Feedback loops
  • Launch/GTM strategies
  • Client Presentation & Feedback
  • Course Retrospective
  • Life as a Product Manager
POST course Support
  • Portfolio Clinics
  • Q&A Sessions with Recruiters
  • Workshops with Industry Experts
  • Career Advice and Support
  • Alumni Design Days
  • Community Curiosity Sessions

Hear from our alumni

Join over 1,000 alumni who have gone on to highly-skilled, high-growth opportunities with industry-leading companies, from startups, agencies, consultancies and more.

Lateef Arowolo

Product designer at Deloitte

The course was brilliant! The instructors were thorough and really took time to help me understand agile processes. Moreover the course helped me fill some holes in my knowledge, which has helped significantly in my current role.

Bridget O'Hare

Senior Product Manager

Everyone was genuinely friendly and open to help answer any questions. The info session I attended gave me a really good understanding of the course and I was hooked since then.

Himanshu Gupta

Innovation Consultant, Freelance Product Design, UX/UI

The course structure promising to help learn about end to end product lifecycle and we were then able to put the theory into practice through a live project.

Anand Bhimjiyani

Product Manager

Experience Haus offers an excellent experience of ‘learn by doing’ (which for me was a lot more powerful than online learning). The sessions were valuable, fun and practical. Highly recommend this type of immersive experience for discovering/progressing in your career.

Yulee Foster

Product Designer at Accurx

Without sounding too cheesy, I’ve been living my dream life since completing the course! Soon after, I was able to start freelancing – although, I freelanced for one person and they hired me – and I was there for two years, before moving into my current role.

Apply your learnings on real client projects.

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Over the duration of the course you will be assigned a real client and will work on a live brief for them within a group setting, applying your learnings to the project as the course unfolds.

The culmination of this project will be you presenting your work back to the client.

By the time you graduate from this course you will have a full end-to-end case study to add to your portfolio or to use in job interviews. We advise adding a few more projects to the portfolio, so by using your learnings from this course you will have the framework to work on other projects with best practises and approaches.

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Meet our instructors

Led by Industry Experts.

You will be learning from the best in the field. Our talented and experienced design instructors have worked with various sized teams, from early-stage startups to award winning agencies, and industry leading organisations such as Amazon, PwC, and more.

Alida Urban

Senior Product Manager at AKQA Leap

Alida is a Senior Product Manager & Strategist with over 10 years of experience spanning early stage startups to established B2B/B2C product businesses. She is passionate about creating meaningful digital solutions for human needs and driving positive technological progress.

Anne-Mette Jensen

Co-founder & Product Lead at Clouz

Anne-Mette is co-founder and Product Lead at medtech startup Clouz. She also works as a Product Strategy Consultant for teams in the Berlin Institute of Health accelerator.

Olivia Hall-Smith

Interaction Designer at Lloyds

With a decade of experience in the tech industry, Olivia currently works as an Interaction Designer at Lloyds and also runs product consultancy Lucid Launch. An expert in topics from research, strategy and product management, to UX & UI.

Santiago Camargo

Senior Product Designer at Zalando

Originally from Bogotá, Colombia, Santiago is a Software Designer with more than 10 years of experience making transformative software for startups, agencies, and global corporations. Currently designing at Zalando, living in Berlin, and teaching for Experience Haus.

Next Steps.

Still looking for more information?

WE'RE HERE TO HELP YOU ALONG THE WAY.

Here are some ways we can help you and give you all the information you need to make your decision.

AI PRODUCT MANAGEMENT & STRATEGY

Course Dates and Fees.

£ (inc. VAT)

Best value: pay in full & save

Reserve your space today with one upfront payment and save 10% compared to the Pay In Instalments plan.

This course runs online via zoom and takes place between 6:30pm – 8:30pm (UK Time)

To pay in full, first pick your course dates:

£ 137.50 (inc. VAT)

Spread the cost over the duration of your course

The total cost of paying in instalments is £1,375.00.

Simply pay a deposit of £137.50 to secure your space and then a further 3x £412.50 payments will be taken via direct debit over the duration of your course.

If you have any financial concerns please contact enrol@experiencehaus.com to discuss different payment options.

This course runs online via zoom and takes place between 6:30pm – 8:30pm (UK Time)

To pay by instalments, first pick your course dates:

FAQs

Have more questions? We have the answers.

A Product Manager defines the scope of a project and identifies the tasks and deadlines for each team. They are responsible for creating the strategy for a project and bring the team from the initial planning phase up to the final product release.

Like all new careers you want to step into, it is essential you do some reading around the subject – there is no shortage of books or articles out there so spend some time looking around. A Product Manager also has to be a very good listener, so take some time to practice your listening skills with friends, family, co-workers etc. Being able to prioritise various tasks will be an essential skill to have as a Product Manager so have a look at tasks you’re currently working on and have a go at prioritising specific ones. Having UX experience is a necessity as you will need to keep the end user in mind throughout the design and creation process of a new product. Have a portfolio to hand that shows you have the required UX skills. Our Product Strategy & Management course will prepare you for this – get in touch today to discuss this further!

No, our courses are open to anyone. Whilst some of our students have studied or worked in design-related fields, many have very little experience (if any). We’ve had everyone from very senior industrial and digital designers with over 10 years’ experience to paramedics, lawyers, police and coffee shop baristas!

This can change depending on the stage of the course but we say on average there will be 6-8 hours of individual homework each week.

Yes, during the course you will be assigned to an actual client to work on a real project and at the end you will be presenting this work to your client.

We offer 2 payment options for all of our courses.

  1. you can pay in full and save 10% off the regular price
  2. or you can spread the cost by paying in 3 instalments taken during the course.

And if you have taken any courses with us before, you will save 20% off the regular price.

If you have financial constraints and want to discuss available options then please do reach out to us.

There isn’t one! To secure your space on a course all you have to do is book via our website or by contacting enrol@experiencehaus.com and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.

Courses can be taken with standard Windows PC or Apple hardware. The only programs that you will almost definitely need to use at some stage are Figjam, Mural and/or Miro (for capturing ideas, thoughts, and notes. these can be run through your internet browser with no need to download their desktop applications unless you want to work offline. Many other programs may be discussed throughout our courses, but none are essential. You will also need to use Google Slides, Keynote or PowerPoint to work on your final presentation.

Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.

Provided you give us enough notice, we are happy for you to change courses once you’ve booked.

All students receive a digital Experience Haus course completion certificate at the end of the course. The course is recognised in regards to Experience Haus being an industry recognised brand for delivering product management courses.

No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.