Instructor Profile: Daniel Souza
Daniel has been teaching our Service Design course at Experience Haus since 2023, and has been working as a team lead and Creative Director at various companies.
Tell us a little about yourself and your current work outside of Experience Haus?
My experience in digital projects spans financial services, consulting, healthcare, media, e-commerce and telecommunications. I am a collaboration specialist. I help teams create clarity, supporting structures and safe spaces. Most recently, I was leading teams at BT and Farfetch, and I have worked as a Creative Director at Publicis Sapient and Isobar.
Did you have a specific goal you wanted to achieve before you started teaching at Experience Haus? Do you think your time here so far has kept you on the right track?
I was aiming to develop my facilitation and teaching skills, particularly in service design – a practice that sometimes is conflated with IR activities. I believe I am on the right track, and the feedback from students is quite positive.
What is your teaching philosophy?
I am a Freirean educator. For me, there are no questions that are not valid, and I believe that through dialogue and practice, we grow as designers and human beings.
What do you enjoy most about teaching at Experience Haus?
The students and the hands-on project based approach.
How would you describe your dream classroom?
I would love one day to teaching a bigger cohort – perhaps 10-15 people working together on a bigger challenge.
Where do you see yourself in 5 years?
I don’t think it’s possible to plan this far ahead in the world we live in now, but I would love to be teaching more and perhaps doing that full-time.
How do you keep up to date with your industry and the courses you teach?
I read a lot of books and I have my own methodology for collecting and curating information.