Service Design | Part-Time Course
Online (Live)
Part Time Course
12 Weeks
Twice a week, 6:30PM - 8:30PM (London)
Great services don't happen by accident. Learn to make them on purpose.
From your first research conversation to a finished service blueprint, you'll work through the full arc of service design. Learning how to uncover real user needs, map complex journeys, facilitate workshops, and turn insight into something tangible. Live online sessions, a real client brief, and a cohort of twelve.
This is the kind of hands-on experience that actually changes how you work.
From £1,950.00 - payment plans available.
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Interested in enrolling on this programme with us, but need more information? Request a callback from our instructional team.
Service Design
Join our next information session.
online via zoom
Tuesday 22nd September, 2026 - Thursday 10th December, 2026
• Tuesday & Thursday evenings
• 6:30pm-8:30pm (London time)
• 24 sessions
• Delivered Live on Zoom
Who's this for?
For mid-career design professionals looking to transition into service design or refresh their existing knowledge
How long is it?
12 weeks, part-time. The course consists of 48 hours of live online classes, full of discussion, debate & workshop time.
On completion
You will have designed a service for a real life company, and leave with a solid understanding of how to deliver service experiences.
Experience Haus has worked with leading organisations to rethink their services and workflows.
EXPLORE THIS COURSE
01
Learn from industry insiders.
Our courses are all led by experienced design professionals working within the industry.
They are all equipped with industry experience of helping students to develop their knowledge, improve and prepare them for new opportunities.
02
A real brief. A real client. Live workshops.
Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.
Working as a team, you will be given a real project brief with a real client to work on. This gives you a taster of the ‘real’ working environment and allows you to build working relationships.
03
Cohort capped at 12 students
Our small class sizes allows the instructor to spend more time with each student discussing key concepts, providing feedback on work, answering specific questions, and sharing the wealth of experience they have to offer.
Benefit from valuable critique as you learn the design process and build foundational skills.
Build Hands-On Service Design Capability.
A comprehensive course covering multiple research tactics, workshop facilitation, service design thinking, system mapping, journey maps, customer experience, stakeholder management, ideation, rapid prototyping, service blueprints, and more – all of which come together to play an important role in making successful service design decisions.
Best of both worlds.
The course will give you not only the depth, the substance and rigour of the academic qualification, but also the design ‘workshop’ vibe you can get from less formal courses. We fit ourselves in the middle of something that’s fun, collaborative, creative, workshop orientated, but very thorough as well.
Double Diamond Process.
The course is centered around the Double Diamond process which was created by the British Design Council. As you work through the course, you’ll be taking these different methods and tools and applying them to your project, with the help of your instructor.
Learning the Tools, and the Mindset.
You will learn all the essential things you need to know as a Service Designer like system thinking, relationship mapping, how to project plan, how to prioritise, and more. You will learn the service design tools but also the mindset of being a service designer.
A series of online tools (Figjam, Figma, and more) will be used to apply the learnings and capture key insights.
The course is conducted online, via Zoom. Classes are live, and held twice a week. (from 6:30pm-8:30pm London time) either on Monday and Wednesday evenings, or Tuesday and Thursday evenings, depending on your chosen start date.
Expected Weekly Commitment
In addition to the 4 hours of class time each week, we expect each student to dedicate an additional 4–6 hours of homework on a weekly basis—this is essential for truly grasping the tools and methods taught along the way.
Our applied learning approach means you’ll be working on a live client brief as part of a team, where everyone plays a crucial role in moving the project forward. This course is designed to be a hands-on, collaborative experience that mirrors real-world working environment.
Your Learning Journey
Students will enjoy a mix of lectures and collaborative workshop time, where they will get to practice learnings immediately and apply them to a live, real-life project with engaged stakeholders.
PRE course Work
- Complete Student Profile
- Introduction to Figma and Figjam
- Sign up to Slack community
- Pre-course reading
week
01
Set the Foundation
Understand the principles of service design and the Double Diamond process, and get clarity on the project ahead.
- Course Orientation
- Design Thinking
- Understanding the Double Diamond design process
- Defining Service Design
- Core tools, practices and processes
- Complexity and Decision Making
- Project Milestones
- Systems Thinking 101
- Project Briefing
Week
02
Know the Landscape
Explore the problem space, benchmark competitors, and start building relationships with your client and their customers
- Exploring the Problem Space
- Competitor Benchmark
- Setting up a Research Wall
- Question Storming
- Client Discussion Guide Preparation
- Co-Creation Workshop
- Client Interview
- As-is Blueprinting
- Identifying Customers and Stakeholders
- Market Opportunities
Week
03
Go Deeper
Move from surface-level observation to structured research — learning how to ask the right questions and capture what really matters.
- Client Workshop Debrief
- Introduction to User Research
- Primary and Secondary Research
- Qualitative and Quantitative Research
- Research Strategy
- Building a Research Plan
- Interview Preparation
- Building and Distributing Surveys
Week
04
Listen at Scale
Take your research into the field with live qualitative workshops, hearing directly from the people your service needs to work for.
- Live Qualitative Research Workshops
Week
05
Make Sense of It All
Synthesise what you’ve heard into clear user needs, personas, and customer journey maps that the whole team can work from.
- Survey Results
- Defining User Needs and Goals
- Defining Personas
- Writing Scenarios
- Empathy Mapping
- Customer Journey Mapping
- Experience Mapping
- Consolidating Customer Insight
Week
06
Find the Opportunity
Shift from understanding to action using ideation methods to frame problems, generate ideas, and identify where to focus.
- Ideation Methods 101
- Problem Statements
- How Might We’s?
- Framing the Problem
- Writing Hypotheses
- Building Experience Maps
- Storyboarding
Week
07
Imagine the Future
Push your thinking beyond the obvious with creative ideation tools, and start shaping what a better service could look like.
- Crazy 8s
- Postcards from the Future
- Model Office
- Service Manuals
Week
08
Build and Test
Sketch, prototype, and stress-test your ideas — learning how to make things real enough to get meaningful feedback.
- Sketching User Interfaces
- Writing Conversational Interfaces
- Building AI models
- Introduction to Wireframing
- Multidisciplinary Prototyping
- Design Critique
- Iteration
- Prioritisation
- Riskiest Assumptions Test
Week
09
Put It in Front of People
Run live user testing sessions and gather the evidence you need to know what’s working and what needs to change.
- Internal Testing
- Unmoderated Testing
- Live User Testing Workshops
Week
10
Sharpen the Solution
Debrief your testing, iterate with purpose, and begin translating your design into a service blueprint.
- Debrief from Testing
- Iteration and Agile
- Prioritisation
- Service Blueprinting Workshop
Week
11
Tell the Story
Bring your service to life through blueprints, narratives, and the implementation thinking that makes a concept believable.
- Service Blueprints Workshop
- Storytelling
- Narrative Arc
- Implementation Strategies
- Change Management
Week
12
Deliver and Reflect
Present your final service design to a real client, showcase your portfolio, and leave with a clear sense of what comes next.
- Final Presentation
- Blueprint Walkthrough
- MVP Agreement
- Debrief and Q&A
- Portfolio Structure and Showcase
- Getting a job in Service Design
- Next Steps
POST course Support
- Alumni network access
- Office hours
- Peer cohort community (ongoing)
- Experience Haus insights and events
Taught by People Who Do This Work.
Meet The Course Leaders.
Our Service Design course is taught by a team of experienced practitioners who work inside and alongside service based teams and organisations. They bring real context, real constraints and real examples to every session.
You will be learning from the best in the field. Our talented and experienced team has worked with various sized teams, from early-stage startups to award winning agencies, and industry leading organisations such as Spotify, BNY, Amazon, PwC, and more.
Amit Patel
Founder & Principal, Experience Haus
Spends his time running capability building programmes for the likes of BNY, Hiscox, DTCC, and Deloitte Digital. With nearly two decade sof experience and close to 4,000 programme graduates, he is guest faculty at London Business School, NYU, and Oslo Met, and a recognised speaker on AI, design thinking, and organisational capability. His work is anchored in the concept of unlearning, helping leaders build the adaptive mindsets required in an AI-era economy.
Nicole Perry
Director of Delivery, Natwest Boxed
Nicole Perry is Director of Delivery at NatWest Boxed and a Product Consultant and Coach at Experience Haus, bringing hands-on experience building and leading product functions across fintech and financial services. Her work spans product strategy, research, and delivery, with a particular focus on helping teams build the clarity and rigour needed to move from insight to impact.
Giuseppe Burdo
Senior AI Product Consultant
Giuseppe is a Senior Product Designer at OVO Energy and an Instructor at Experience Haus, where he leads the Design with AI course for both online and business training audiences. He brings practitioner-level experience across product and interaction design, including Google Health. His teaching style is grounded in real-world process, adaptable critique, and a genuine commitment to helping people transition into and grow within the design profession.
SERVICE DESIGN.| ONLINE | PART-TIME COURSE
Course Dates and Fees.
£ 1,950.00 (inc. VAT)
Best Value: Pay in Full & Save
Reserve your space today with one upfront payment and save 10% compared to the Pay In Instalments option.
This course runs live via Zoom and takes place between 6:30pm – 8:30pm (London,UK time), two evenings a week, on Tuesday and Thursday evenings.
If your company will be paying for your enrolment, please email us learn@experiencehaus.com to arrange an invoice.
£ 2,150.00 (inc. VAT)
Spread the cost over the duration of your course
The total cost of paying in instalments is £2,150.00
Simply pay a deposit of £215.00 to secure your space and then a further 3x £975.00 payments will be taken via direct debit over the duration of your course.
This course runs live via Zoom and takes place between 6:30pm – 8:30pm (London,UK time), two evenings a week, on Tuesday and Thursday evenings.
If you have any financial concerns please contact enrol@experiencehaus.com to discuss different payment options.
Have More Questions? We Have the Answers.
Despite the demand for Service Designers is growing, this doesn’t mean it will be easy to immediately land a job. Like all design fields, it is extremely important to get hands on experience. This can be done either by joining a course, or even by developing your own design challenges.
A good task to set yourself is to re-design a service that really frustrates you. With an increasingly competitive market, it’s important that you stand out from the crowd and maximise your chances of success. At Experience Haus you can book in a 1:1 call with one of our instructors to discuss our course in more detail, and how it might help you on your Service Design journey.
This particular course is aimed at mid-career design professionals who want to add service design to their skillset, or transition into a service design career. While you don’t need to be hands on with design tooling, you should understand research methods, the design process, and the approaches taken when tackling a design project.
Yes, during the course you will be assigned to an actual client to work on a real project that they have set. The classes will each bring in a method or tool that you will apply to the project, and at the course you will be presenting your work in a presentation to your client.
You are in live classes 4 hours a week, and to make the most of the course we expect you to do around 4-6 hours of project work outside of class. This will be applied to the live service design challenge that was set at the beginning of the course, and will be team based.
There isn’t one! To secure your space on a course all you have to do is book via our website or by contacting enrol@experiencehaus.com and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.
We primarily use Figma because it is one of the most intuitive, collaborative and inclusive prototyping and design programs available. S
tudents can easily share their work and co-create on the same canvases through their web browser in real-time, without needing to download an application and suffer compatibility issues. Figma is the industry standard and norm – although this changes quickly.
Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.
Yes. Participants who complete The Blueprint receive an Experience Haus certificate of completion.
Provided you give us enough notice, we are happy for you to change courses once you’ve booked.
Courses can be taken with standard Windows PC or Apple hardware. The only programs that you will almost definitely need to use at some stage are Figma, FigJam and Zoom. We will provide the rapid prototyping tool Lovable for you to use on the course as well.
No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.