Digital Marketing including SEO Fundamentals courses | Best DIgital Marketing Courses UK

Digital Marketing inc. SEO Fundamentals

An immersive, 12 week part-time evening course that covers the end-to-end design process used for designing digital products, including design thinking, product strategy, user experience (UX), and user interface design (UI). Learnings from across the modules will be immediately applied to a real-life design challenge set by a local business.

  • 12 Weeks
  • Part-time
  • In-Person

Digital Marketing inc. SEO Fundamentals

Course Type: In-Person, Part-Time

Next Start Date: January 28th, 2023

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Course Fee: From £1950

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Course Highlights

Based in a design agency, not a school.

Our studio is based in one of London’s leading design and branding agencies. Students come into class inspired by the highly dynamic creative environment, and are encouraged to talk to agency staff for their own professional development.

Real client brief for your portfolio.

Students will work independently on a client project provided by a local startup. They will be paired up on day one of the course and present back to their client at the end of the 12 weeks - summarising their journey, process and work throughout.

Classes capped at 8 students.

Our small class sizes allows the instructor to spend more time with each student discussing key concepts, providing feedback on work, answering specific questions, and sharing the wealth of experience they have to offer.

Our alumni have gone on to join some of the most exciting, biggest and best names across various industries and sectors.

  • BBC
  • IBM
  • Post Office
  • Samsung
  • HP
  • Facebook
  • BT
  • Vodafone
Huw Sambrook, Junior UX Designer, Deloitte

Product Design 020 Grad

Yulee Foster, Product Designer, accuRx

Product Design 0010 Grad

Oliver Jones, Product Designer,

UX & UI Career Development Programme 001 Grad

Course Overview and Curriculum

A comprehensive course covering research tactics, design thinking, stakeholder management, product strategy, user experience (UX) and user interface design (UI)- all of which come together to play an important role in making successful design decisions. Students will enjoy a mix of lectures and collaborative workshop time, where they will get to practice learnings immediately and apply them to their individual real-life projects.

Classes are held twice a week in our Shoreditch studio (from 6:30pm-8:30pm London time) either on Monday and Wednesday evenings, or Tuesday and Thursday evenings, depending on your chosen start date.

Pre-Course Work

  • Complete Student Profile
  • Sign up to community platform
  • Pre-course reading

Week 1

  • Design Thinking
  • Double Diamond Process
  • Project Briefs
  • User Research Methods
  • Interview Preparation

Week 2

  • Stakeholder Interviews
  • Product Management
  • Competitor Analysis
  • Product vs Brand

Week 3

  • Empathy Mapping
  • Developing Personas
  • Task Analysis
  • Experience Mapping

Week 4

  • Jobs-To-Be-Done
  • Problem Statements
  • Ideation
  • Storyboarding
  • User Flows

Week 5

  • Navigation
  • Introduction to Wireframing
  • Paper Prototyping

Week 6

  • Digital Wireframing with Figma
  • Typography & Use of Fonts

Week 7

  • Introduction to Prototyping
  • Design Systems
  • Usability Testing
  • Feature Prioritisation

Week 8

  • Product Roadmaps
  • Workshop and peer review
  • Live Usability Testing

Week 9

  • Storytelling Techniques
  • Case Studies
  • Portfolio Review

Week 10

  • Presentation Clinic

Week 11

  • Live Stakeholder Presentations
  • Feedback & Q&A

Week 12

  • Retrospective on the Course

Post-Course Support

  • Portfolio Clinics
  • Q&A Sessions with Recruiters
  • Workshops with Industry Experts
  • Career Advice and Support

Portfolios and Case Studies

Real Clients. Real Projects. Real Careers.

Over the duration of the course you will work in a group on a client marketing brief - a live challenge set by a local business. This project will form a detailed case study for your portfolio and CV. You can then use the framework and learnings from the course to work using best practises and latest tools.


Dashboard Research And UI, Insight Dental

Nicholas Folarin-Coker

UI UX Template

Employee Engagement, Yapster

Andy Finlay

UI UX activity

Accessibility, Good Boost

Ania Borowska

The Experience Haus Approach

We provide applied learning and hands-on courses for organisations and individuals covering an abundance of high-demand design disciplines.

Based in a global design agency.

Our studio is based in one of London’s leading design and branding agencies, Matter of Form. We have created an unique learning ecosystem.

Students come into class inspired by the highly dynamic creative environment, and are able to talk to agency staff as they come and go.

Hands-on & working with real clients.

Our ‘learn by doing’ practical approach gives our students the perfect opportunity to apply what they have learnt straight away in the real world.

Our professional instructors.

Our quality course design and content is led by experienced design professionals.

They are all equipped with industry experience of helping students to develop their knowledge, improve and prepare them for new opportunities.

Hear from our recent alumni.

Real People. Real Companies. Real Careers.
Brendan Murray

"It really feels like EH is building a community rather than just churning through students. In-house team and instructors are genuinely interested in your success."

Brendan Murray | UX Designer, British Red Cross


"There were a few things that attracted me to it like the small classes, the constant support and contact with your tutors and different teachers throughout the course, and also the fact that it was a live start up, now just a concept start up"

Sam Dodd-Noble | Product Designer, Freelance

Course Instructors

Our instructors have worked with various sized teams, from small startups to leading agencies and organisations such as Amazon, John Lewis, Huge, Matter of Form, ustwo and more. You will be learning from the best in the field.

Joe Dollar Smirnov

Joe is an experienced UX and Design Thinking instructor with a lot of experience in the technology space having been involved with many organisations from early-stage startups to established blue chips.

EH Instructor Dimitri
Dimitri Hadjichristou

Dimitri is a Product Designer with over four years experience primarily designing kids digital products.

EH Instructor Oli
Oli Puttick

Oli relocated to London from Australia in 2019 and has been working as a Senior Product Designer at a small travel startup called Seafrog. During his career, he has been lucky enough to collaborate with early stage startups, agencies and big established corporates across a range of industries including Fintech, education, hospitality and travel.

Valeria Ippolito

Valeria is a Designer based in London crafting experiences and solving design problems by blending skills in visual, motion, and end-to-end Product Design. She is currently working as a Lead Interaction Designer at Sky, designing across different mediums and ideating solutions that enhance the product experience.

Paavan Lavender
Paavan Buddhdev

Paavan is currently a senior digital product designer at AND Digital, designing apps and websites for innovative UK startups and large global brands. Prior to that he attained degrees in Computer Science and Philosophy from Oxford, and is currently studying for an MA in Art History from the Open University. He speaks and writes regularly about UX and UI.

Admissions Process

Are you eligible? Of course you are.

Our mission is to make our training fully accessible for everyone. So with Experience Haus there is no application process as such, no interview and no waiting to find out if you’ve ‘made the cut’.

There are no pre-requisites to take the course, but having a keen interest in design definitely helps.

The course is perfect for anyone who is looking to add digital marketing skills to their existing skillset. Previous students include account managers, front-end developers, user experience designers, startup founders, entreprenuers, graphic designers and brand consultants.

There is no need to have any knowledge of particular software as you will be taught everything along the way.


Select the course dates that fits best with your schedule


Choose your preferred payment option


Receive your pre-course work and get started!

Fees & Finance Options

Digital Marketing inc. SEO Fundamentals

  • 10 Weeks
  • Part-time
  • In-Person

Pay Now and Save 10%

Reserve your space today by paying your course fees in full. You will save 10% off the regular price.

£ (inc. VAT)

Spread The Cost

Pay a deposit of £150 (inc. VAT) today to secure your space on the course. Three further payments of £450 will be taken via direct debit during the course.

Deposit: £ (inc. VAT)

Apply For An Interest-Free Loan with Knoma

Spread the cost of your course over up to 12 months by applying for an interest-free loan.

Choose whether you would like to pay a deposit, choose the length of repayment and apply.

(Available for UK residents ONLY)

£1500 (inc. VAT)


You have questions? We have the answers.

A Digital Product Designer is the person who is partially responsible for the products, features, interface, visual language and launch.

This course is focused on the process of building a digital product from scratch to launch. These include clarifying user groups, creating user journeys, choosing right features and execution methods and more.

Yes it does. User Research, Analysis and User Journey are part of UX process and there are Figma workshops (industry-leading wireframing and prototyping software) that go through creating digital wireframes, adding fidelity to these and prototype to demonstrate / pitch.

This can change depending on the stage of the course but we say on average there will be 8-10 hours of individual homework each week.

Yes, at the end of the first session, you will be assigned to an actual client to work on a real project. At the end of the course you will present a formal presentation back to your client.

We offer three payment options for all of our courses. You can pay in full and save 10% off the regular price; you can spread the cost by paying in 3 instalments taken during the course; or you can apply for an interest-free loan through our finance partner, Knoma.

If you have taken any courses with us before, you will save 20% off the regular price.

No, our courses are open to anyone. Whilst some of our students have studied or worked in design-related fields, many have very little experience (if any). We’ve had everyone from very senior industrial and digital designers with over 10 years’ experience to paramedics, lawyers, police and coffee shop baristas!

No, contrary to popular belief you do not need to know how to code in order to become a Product Designer. Whilst it used to help with rapid prototyping, improvements in design software mean that this is no longer the case. So, whilst is important that you understand technology and are able to communicate with developers effectively, most product designers cannot (and do not) actually code.

We don’t make you to write code. Only on some parts of the course, we explain what different code languages mean / feasible and how is best to communicate and handoff designs with developers.

There isn’t one! To secure your space on a course all you have to do is book via our website or by contacting and telling us which programme you’d like to do. For those doing our larger courses, you’ll then get the chance to speak with one of our instructors and talk through your objectives, previous experience and how we might best support you during your time with us.

The full-time Career Development Program provides everything that’s needed to get your first Product Design role. Part-time courses are a fantastic way of getting the ball rolling and getting up-to-speed quickly, conveniently and cost-effectively, but do not contain enough projects, work experience or portfolio development for you to start applying for roles immediately post-graduation. You will have to do this afterwards (with our support of course!).

Yes, you will probably need to develop a portfolio. If you are doing our full-time Career Development Program then this will be completed as part of the curriculum, but if taking a part-time course then it will need to be done afterwards in your own time – with support from us as part of our lifelong mentoring service.

Courses can be taken with standard Windows PC or Apple hardware. The only programs that you will almost definitely need to use at some stage are Figma (the main design program we teach), Mural and Zoom. All of which can be run through your internet browser with no need to download their desktop applications unless you want to work offline. Many other programs are discussed throughout our courses, but none are essential.

We primarily use Figma because it is one of the most intuitive, collaborative and inclusive prototyping and design programs available. Students can easily share their work and co-create on the same canvases through their web browser in real-time, without needing to download an application and suffer compatibility issues. Figma is also fast-becoming the industry standard and norm – although this changes quickly!

Purchases are non-refundable, except at the discretion of Experience Haus Ltd. Typically, cancellations or refund requests received 14 days prior to the start of a course or workshop will be honoured. However, due to the complex nature of the service being provided this cannot be guaranteed, and will be assessed on a case-by-case basis. This policy does not include deposits, all of which are non-refundable.

Provided you give us enough notice, we are happy for you to change courses once you’ve booked.

All students receive an Experience Haus course completion certificate at the end of the course. The course is recognised in regards to Experience Haus being an industry recognised brand.

No – the briefs are selected to help you apply your learnings in the best way and create a great portfolio piece. We cannot change the brief that has been selected for you as we want this to be as real life as possible, where you don’t always choose what you work on and would need to deliver the project regardless of personal preference.

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