Ellie Vickers, Author at Experience Haus

Author: Ellie Vickers

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Meet the Startup: WealthMaster

Prototypes by Career Development Bootcamp Students

In this series of startup profiles, we speak to the people behind the startups that provide real-life design challenges to our students. Today, we speak to Jonathan Cosgrove, founder of WealthMaster.

Jonathan, can you tell us a little about your company and your current team?

WealthMaster is an open finance platform that gives retail investors a connected view of their net worth and provides them with various automated tools to grow their wealth.

In less than 20 clicks, users are able to connect all their bank and investment accounts, debt liabilities, physical assets and news feeds into one integrated dashboard providing them with a real-time view of their net worth. Their AI engine helps users to optimise their investment portfolios, providing them with personalised insights (interest/dividend income, management/trading fees and more), tax liability calculations, personalised nudges, product matching and automated portfolio construction/rebalancing regardless of which trading platforms they have connected to their WealthMaster account.

What design challenges have you supplied to Experience Haus? 

Over the last 18 months, Experience Haus have delivered the following for WealthMaster:

  • Initial user research with refreshed problem statements capturing product market fit requirements
  • A set of 6 personas to inform UX/UI
  • Development of Figma design flows capturing the high-level product features
  • Development of Figma flows (App and desktop) capturing the specific product features required by the 2 go-to-market personas
  • A product strategy and roadmap
  • The initial design of the B2B product

What did the individual student/teams of students manage to produce for you?

The teams that have worked on my briefs have produced a number of assets such as full Figma flows, product strategies, branding guidelines and user research data. 

How have you been able to implement the outputs?

I am currently working with Experience Haus to finalise the Figma files associated with the MVP. Once this work is complete, I will be able to implement it

What did you enjoy most about working on a project with Experience Haus?

Working with Experience Haus has been an eye-opening experience which underscored the role educational institutions like EH can play as strategic partners within the start-up ecosystem.

Experience Haus has proven through the quality of their instructors and calibre of students, that they can be a kick-starter and strategic partner for any early-stage start-up initiating the product design process and supporting through to the development phase and beyond.

Working with a design company such as Experience Haus which centres it’s philosophy on user experience has ensured that WealthMaster as an organisation will perpetually have user centricity as a value embedded in its DNA.

I look forward to a continued partnership with Experience Haus and hope others get the opportunity to be supported by an excellent institution.

Where do you see the company in 5 years?

Hopefully, a platform that’s well-established and makes the process of managing investment super easy for my users and catalyzing some innovation across the Wealth Management industry

Find out more about the Founder:

LinkedIn: https://www.linkedin.com/in/jonathancosgrove/

Submit a Design Challenge for an Experience Haus student: https://experiencehaus.com/submit-a-project-brief/

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Meet the Startup: FORME Shaker

In this series of startup profiles, we speak to the people behind the startups that provide real-life design challenges to our students. Today, we speak to Nick Samra, co-founder of FORME. FORME is a modern-day supplement shaker, with functionality and design that aligns with the rest of today’s fitness landscape.

Nick, can you tell us a little about your company and your current team?

FORME Products Limited was created as we felt the shaker had fallen behind in the fast paced fitness world and needed a refresh. Our team of two health and fitness enthusiasts with sports industry experience, teamed up to design our first ever product – the FORME Shaker – with the aim of producing a shaker that would appeal to people like themselves. It’s no longer just bodybuilders who frequent gyms and take supplements but the shaker is still only really designed for them.

What design challenges have you supplied to Experience Haus?

We have submitted a number of projects to Experience Haus students, including:

  • Clarifying our target user groups
  • Optimising our current website user journey and experience
  • Defining a new e-commerce journey to reach our core business goals
  • Creating a referral strategy to help drive new customers to the site
  • How to partner with similar brands to build awareness

What did the individual students/teams of students manage to produce for you?

We had the following information presented to us from the groups, as well as individual students:

  • Research and insights(user interviews, key trends, user categorisation)
  • Website design audit nd suggested experience improvements
  • Competitor research to understand what else is out there

How have you been able to implement the outputs?

We are currently using this information to improve our website design and messaging, as well as creating guidelines and briefs for all future marketing materials (mainly social content) for a big push in the new year.

What did you enjoy most about working on a project with Experience Haus?

It was great to have insight from someone other than ourselves; they came at it with fresh sets of eyes. We were very impressed with the consistency of the feedback we got from various groups, which really confirmed the information we were being presented as legitimate and well worth considering. The students were very bright and enthusiastic but also incredibly smart and impressed us a lot.

Where do you see the company in five years?

Aim is to become one of the top fitness accessories and found in more gym bags than any other shaker. 

What has it been like working with Experience Haus?

It has been incredibly useful for us. Michael, my co-founder, and I both have jobs and are still running FORME as a side hustle for the time being so by having the students putting in time to help our research and planning has been invaluable. We were very impressed the with quality of teaching and calibre of students, they have all been incredibly impressive.

Read more about FORME:

Website: www.formeshaker.com

Instagram: https://www.instagram.com/formeshaker/ 

Kickstarter: https://www.kickstarter.com/projects/formeshaker/forme-the-modern-day-supplement-shaker

Submit a Design Challenge for an Experience Haus student: https://experiencehaus.com/submit-a-project-brief/